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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An essential guide to mastering the landing page and CRO platform

Instapage is the cornerstone for marketers seeking to optimize and elevate their digital campaigns. By utilizing this all-in-one landing page and conversion rate optimization (CRO) platform, businesses across various verticals—including tech, finance, and education—can transform their marketing efforts and achieve remarkable ROI.

Understanding the fundamentals of landing page design

The design of a landing page is critical for capturing leads and driving conversions. Instapage offers over 100 high-converting templates that meet the diverse needs of your audience. Using intuitive builders, marketers can create pages without any coding experience, drastically reducing the time to market.

  1. Pre-built templates: Choose from 100+ high-converting layouts that align with your branding and goals.
  2. Intuitive page builders: Drag and drop functionality enables ease of use for non-technical users to build beautiful landing pages.
  3. Lead generation elements: Access built-in forms and buttons to capture potential leads effectively.

Optimizing for high conversion rates

To enhance user engagement, Instapage incorporates built-in optimization tools. These allow for personalized experiences tailored to unique audiences, ensuring that messages resonate with each visitor.

  1. A/B testing: Experiment with different versions of your landing page to identify what converts best.
  2. Heatmaps: Visual analytics tools that reveal where users are clicking and spending time on your page help inform design decisions.
  3. Performance analytics: Track the success of your campaigns with an intuitive dashboard and make data-driven adjustments.

Enhancing collaboration and efficiency

Effective collaboration is key to swift page production. Instapage's collaborative features allow teams to review and provide feedback in real-time, streamlining the content approval process and reducing time-to-launch.

  1. Instant feedback: Collaborate with team members by leaving comments directly on the landing page.
  2. Real-time edits: Make changes on the fly and see updates as they happen to ensure accuracy and relevancy.
  3. Easy sharing: Share pages with external stakeholders securely for input and collaboration.

By leveraging the capabilities of Instapage, businesses can not only create stunning landing pages but also ensure they are optimized for maximum return on investment.

Ready to transform your digital marketing strategy? Discover how Instapage can help you create highly-targeted landing pages that convert and engage your audience more effectively.

Start your journey with Instapage today and unlock the full potential of your marketing campaigns.

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