Use the blue short story website template to enhance your brand’s visual identity and attract more visitors

Engage more visitors with our blue short story website template, designed for both beauty and conversion, and perfect for any industry.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Mastering landing pages with Instapage: Your ultimate guide

To succeed in today's competitive market, having a powerful landing page strategy is essential. Instapage offers the most comprehensive landing page and conversion rate optimization (CRO) platform that aids marketers in accelerating and optimizing their digital marketing efforts. This guide will navigate you through a step-by-step approach to using Instapage effectively for your campaigns.

Understanding the role of landing pages

Landing pages serve as critical junctions in your marketing funnels, designed specifically to convert visitors into leads or customers. By leveraging Instapage's unique features, you can create tailored experiences that resonate with your target audience. Here are some benefits of using Instapage for creating landing pages:

  1. High conversion rates: Instapage's templates and tools are engineered to maximize conversion potential, ensuring visitors take desired actions.
  2. Customization: With over 100 customizable templates, marketers can align their pages with specific campaigns without needing coding skills.
  3. Built-in analytics: Track and analyze user behavior through detailed analytics dashboards to continuously refine your strategies.

Step 1: Creating your landing page

The first step involves launching your landing page using Instapage’s intuitive dashboard. Follow these instructions:

  1. Choose a template: Start by selecting a high-converting template that fits your campaign goal.
  2. Customize with your content: Edit text, images, and styles using the drag-and-drop builder to reflect your branding.
  3. Add lead generation elements: Integrate forms and calls-to-action to capture visitor information.

Step 2: Optimize for conversions

Next, ensure your landing page is optimized for conversion with these actionable strategies:

  1. Conduct A/B testing: Experiment with different headlines or images to identify what resonates most with your audience.
  2. Utilize heatmaps: Use heatmaps to visualize where users click and how they interact with your page, allowing for informed adjustments.
  3. Leverage personalization: Take advantage of dynamic text replacement to make messages more relevant to visitors based on their source.

Step 3: Analyze and iterate

The final step is to regularly analyze page performance and make necessary adjustments. Here’s how to do it effectively:

  1. Review analytics: Use Instapage's robust analytics dashboard to assess the success of your page and identify areas for improvement.
  2. Iterate based on findings: Make data-driven decisions to tweak landing pages and optimize performance continually.
  3. Collaborate with your team: Use Instapage's collaboration features to gather feedback and implement changes quickly.

With these steps, you can harness the full potential of Instapage to create landing pages that deliver measurable results.

Ready to take your digital marketing campaigns to the next level with Instapage? Start your journey today and transform your online presence!

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