Use the blue business website template to enhance your brand’s visual identity and attract more visitors

Engage more visitors with our blue business website template, designed for both beauty and conversion, and perfect for any industry.

Get pre-built
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

Card icon

Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

Card icon

Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

Card icon

AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

Card icon

500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

Card icon

Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

Card icon

Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

Card icon

AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

Card icon

Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Step-by-step guide to maximizing landing pages using Instapage

Instapage is among the most powerful landing page platforms designed to help businesses enhance their digital marketing strategies and improve conversion rates effectively. Leveraging numerous high-converting templates and integrated optimization tools, marketers can significantly boost their ad performance. This guide will walk you through the essential steps to get the most out of your landing pages using Instapage.

Understanding the key features of Instapage

Instapage offers a unique blend of features that set it apart in the field of landing page optimization. From customizable templates to advanced analytics, these tools are tailored to ensure that marketers can create and manage landing pages efficiently. Utilizing these features can lead to improved audience targeting and higher conversion rates.

  1. High-converting templates: Instapage offers over 100 pre-designed templates that are optimized for various marketing objectives, enabling quick launches without compromising quality.
  2. Lead generation tools: Built-in features like forms and buttons ensure that you can capture leads seamlessly, integrating directly into your CRM systems for easy management.
  3. Personalization options: Features like dynamic text replacement allow you to tailor your content to specific audience segments, increasing engagement and conversions.

Creating landing pages using Instapage

The next step is creating your landing page using Instapage's intuitive platform. With no coding required, users can easily drag and drop elements into their layout. This flexibility allows for a tailored design approach that meets strategic marketing needs.

  1. Select a template: Begin by choosing a template that aligns with your marketing goals and brand identity.
  2. Customize your content: Use the editing tools to modify text, images, and forms, ensuring that all elements are relevant and engaging to your target audience.
  3. Test your page: Utilize the preview and testing features to ensure functionality and design meet your expectations before launch.

Optimizing for conversions

Once your landing page is live, the optimization phase begins. Instapage comes equipped with several built-in features that help you analyze and improve your page performance.

  1. A/B testing: Conduct experiments to compare different versions of your landing page to determine which performs better.
  2. Heatmaps: Gain insights into user behavior on your page, showing you where visitors are clicking and how far they're scrolling.
  3. Analytics dashboard: Access comprehensive data analytics to monitor key metrics such as conversion rates, bounce rates, and traffic sources.

By systematically applying these strategies, marketers can realize the full potential of their campaigns and ensure a compelling user experience that maximizes ROI.

Overall, mastering Instapage’s features can significantly facilitate your marketing campaigns and yield higher return on investment.

Ready to elevate your marketing efforts with tailored landing pages? Sign up for Instapage today and start transforming your digital presence!

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages

Get started
Build landing pages that get results Build landing pages that get results Build landing pages that get results