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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide to maximizing ROI using Instapage

Instapage stands out as the most powerful landing page and conversion rate optimization (CRO) platform, uniquely designed to help marketers accelerate their campaigns. This guide will walk you through creating an effective landing page that not only captures leads but also maximizes the return on investment (ROI) of your digital marketing efforts.

Understanding the core components of a high-converting landing page

To build a landing page that effectively converts, it's crucial to understand its key components. Each element should work harmoniously to lead the visitor towards taking the desired action. The essence of a successful landing page encompasses elements like captivating headlines, compelling descriptions, persuasive calls-to-action, and engaging visuals.

  1. Headlines: Your headline is the first thing visitors see; it should be catchy and relevant to your audience's needs.
  2. Calls-to-Action (CTA): Strategically place clear CTAs that prompt user engagement, guiding them towards conversion.
  3. Visual Elements: High-quality images or videos can significantly boost engagement and help convey your message effectively.

Step 1: Utilize templates and lead generation elements

Instapage provides you with access to over 100 customizable templates tailored for diverse industries. Getting started is easy—select a template that aligns with your campaign goals, customize it using the intuitive drag-and-drop builder, and incorporate lead generation elements like forms and buttons that stand out.

  1. Choose a template: Select a high-converting template that suits your campaign's purpose and audience.
  2. Customize your template: Use our intuitive tools to tweak designs, add your branding, and adjust the layouts to fit your goals.
  3. Integrate lead gen forms: Ensure your lead generation forms are prominently placed to capture visitor information effectively.

Step 2: Optimize for conversions

Once your landing page is built, it’s essential to optimize it for maximum conversions. Leverage Instapage's built-in experimentation features such as A/B testing and heatmaps. These tools help you analyze user behavior, allowing you to make data-informed adjustments to improve your page’s performance.

  1. Conduct A/B Testing: Test different headlines, layouts, or colors to determine what resonates best with your visitors.
  2. Use Heatmaps: Analyze how users interact with your landing page to identify areas needing improvement.
  3. Review Analytics: Regularly check your analytics dashboard to assess overall performance, adjusting strategies as needed.

Step 3: Personalize user experiences

Personalization can significantly increase engagement and conversion rates. Use Instapage's dynamic text replacement feature to tailor content to your audience’s preferences. Align specific ad campaigns with dedicated landing pages using AdMaps to ensure consistency and relevance.

By following these steps, you're well on your way to creating a high-converting landing page using Instapage. Remember, optimization is an ongoing process; continually refine your approach based on data insights.

Ready to take your marketing campaigns to the next level? Start utilizing Instapage today to drive quality leads and maximize your digital marketing ROI.

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