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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide to maximizing ROI with Instapage's landing page and CRO platform

Transforming your digital marketing campaigns starts with a robust landing page strategy. Instapage offers the most powerful landing page and conversion rate optimization (CRO) platform, enabling marketers to accelerate and optimize their campaigns effectively. This guide will provide you with actionable steps to enhance your marketing efforts and maximize your return on investment (ROI).

Understanding the value of landing pages

Landing pages are essential in directing traffic, capturing leads, and converting visitors. Using Instapage, you can tap into over 100 high-converting templates designed for various industries, including business services, education, and tech. This flexibility allows you to create tailored experiences for your audience without needing coding skills, leading to better-targeted leads.

  1. High-converting templates: Pre-designed layouts that have been tested for performance.
  2. Customization capabilities: Easily adjust elements to align with your branding.
  3. Lead generation elements: Use built-in forms and integrations to capture information seamlessly.

Building your landing pages with Instapage

Creating a landing page with Instapage is straightforward. Start by selecting a template suited to your campaign goal, then customize it using the intuitive drag-and-drop builder. Focus on key elements that drive conversions, such as compelling calls to action (CTAs), relevant imagery, and succinct messaging.

  1. Select the right template: Choose from various optimized templates for your specific needs.
  2. Use the Instablocks feature: Access reusable content blocks to maintain consistency across campaigns.
  3. Integrate with marketing tools: Sync with email marketing and CRM platforms for smarter lead management.

Optimizing your landing pages for success

With your landing page set up, it's crucial to optimize it for conversions. Utilize Instapage's built-in A/B testing features to evaluate different page variations. Monitor heatmaps to see where users click and spend their time on your pages, allowing you to refine your approach more effectively.

  1. A/B testing: Create multiple versions of your landing pages to determine which performs best.
  2. Heatmaps: Visualize user behavior to pinpoint areas for improvement.
  3. Analytics dashboard: Track performance metrics to make data-driven decisions.

After optimizing, focus on personalizing your content. Deliver tailored experiences using dynamic text replacement and audience segmentation tools to ensure your messaging resonates with your target audience.

In conclusion, Instapage's comprehensive features enable marketers to develop powerful landing pages that optimize their digital campaigns and improve conversion rates. By implementing the strategies outlined in this guide, you'll be well on your way to enhancing your marketing effectiveness.

Ready to supercharge your campaigns? Explore Instapage today and unlock the tools to maximize your marketing ROI.

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