Use the black template website template to enhance your brand’s visual identity and attract more visitors

Engage more visitors with our black template website template, designed for both beauty and conversion, and perfect for any industry.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

The ultimate guide to using Instapage for maximizing your landing page effectiveness

Instapage offers a unique opportunity to marketers from various sectors to refine their digital strategies with powerful landing pages. With the right tools and templates, enhancing conversion rate optimization (CRO) becomes a straightforward task. This guide walks you through the essential steps for leveraging Instapage's capabilities to drive better results for your business.

Understanding the Instapage advantages

Instapage positions itself as a leading CRO platform, ideal for businesses in marketing, education, financial services, and more. Its customizable templates and user-friendly drag-and-drop features enable you to build landing pages without prior coding knowledge. Given the competitive landscape in the USA, utilizing such a platform can provide your organization with a decisive edge.

  1. Instant setup: Quickly launch campaigns using over 100 high-converting templates that set the stage for successful lead capture.
  2. A/B testing capabilities: Experiment with different variations of your landing pages, allowing you to optimize key metrics such as click-through rate and conversion.
  3. Analytics dashboard: Gain insights into your campaigns' performance with data-driven decision-making tools.

Step 1: Choose the right template

Beginning with the right foundation is crucial. Instapage provides an extensive library of templates tailored for various industries. Here's how to select the best options:

  1. Identify your objectives: Clarify what actions you want your audience to take, such as signing up for a newsletter or purchasing a product.
  2. Select industry-relevant designs: Use templates specifically crafted for your vertical to resonate with your target audience.
  3. Utilize personalization features: Leverage dynamic text replacement to tailor messages according to segment behaviors.

Step 2: Optimize your landing pages

With your chosen template in place, it's time to fine-tune your design to maximize engagement. Here are some critical steps to consider:

  1. Incorporate compelling CTAs: Ensure your calls-to-action are clear, persuasive, and strategically placed.
  2. Utilize A/B testing: Regularly test variations of your pages to identify which elements drive better conversions.
  3. Engage with analytics: Use heatmaps and performance metrics to refine your strategies based on actual user interactions.

Step 3: Collaborate and iterate

Effective landing page development isn't a solo endeavor. Encourage collaboration among your team members to enhance content and functionality:

  1. Real-time feedback: Utilize collaboration tools within Instapage for immediate input on designs.
  2. Secure sharing options: Collaborate with external stakeholders through secure page shares to gain broader insights.
  3. Iterate based on performance: Adjust your strategies and designs based on feedback and results from past campaigns.

By following these steps, you not only harness the full potential of Instapage but also ensure that your digital marketing efforts are aligned with your business goals, driving increased ROI.

Ready to elevate your digital marketing strategy? Sign up for Instapage today and start crafting landing pages that convert!

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