Stay in line with your brand identity using black HTML page templates

Manage and personalize black HTML page according to your needs. Envision, design, and innovate today.

Manage and personalize black HTML page according to your needs. Envision, design, and innovate today.

Desktop
Mobile
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build black html

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Mastering landing page optimization with Instapage

Optimizing landing pages effectively can significantly enhance the success of your digital marketing campaigns. With Instapage, marketers can leverage its powerful features to accelerate their campaigns, maximizing the return on investment and ensuring higher conversion rates.

Understanding the importance of a strong landing page

A well-designed landing page acts as a pivotal element of any marketing strategy. It serves as the first point of contact between your audience and your offer, making it crucial to create a compelling experience. Incorporating elements like high- converting templates and lead generation features from Instapage can help capture potential leads effectively.

  1. Professional Appearance: A visually appealing landing page can create a positive first impression and build trust with your visitors.
  2. Focused Messaging: Clear and concise messaging on landing pages helps avoid distractions and keeps visitors focused on the call to action.
  3. Optimized for Conversion: Leveraging built-in experimentation features allows you to make data-driven changes that can boost conversion rates.

Utilizing templates and lead generation elements

Start by selecting a high-converting template that resonates with your audience's needs. Instapage offers a library of over 100 customizable templates to choose from.

  1. Choose a Template: Pick a template that aligns with your campaign goals and audience preferences.
  2. Customize Content: Modify text, images, and calls-to-action to suit your brand voice and objectives.
  3. Integrate Lead Forms: Embed lead generation forms to capture user information directly and enhance your funnel.

Optimizing landing pages through experimentation

A/B testing plays a vital role in refining your landing page performance. Instapage allows you to conduct tests that drive insights into what works best for your audience.

  1. Establish Test Variables: Identify key elements to test, such as headlines, colors, and CTA placements.
  2. Analyze Results: Utilize Instapage’s analytics dashboard to review which variations performed better and why.
  3. Iterate for Improvement: Take findings from your tests and make informed adjustments to continuously optimize the user experience.

Creating personalized experiences for diverse audiences

Leveraging personalization techniques can drastically improve engagement. Using dynamic text replacement, you can tailor user experiences based on visitor data, leading to higher conversion rates.

In conclusion, utilizing Instapage empowers marketing teams to create, optimize, and scale landing pages effectively for driving results.

Ready to transform your digital marketing strategies? Start using Instapage today and experience the benefits firsthand!

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