Reach your crowd with Black Friday page template optimized for Microsoft Surface

Accommodate to your audience with a specific Black Friday page template optimized for Microsoft Surface. Get closer to your market with digital tools by Instapage.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Optimize Your Black Friday Page Template for Microsoft Surface with Instapage

Creating an effective Black Friday page template can significantly enhance your digital marketing strategy, especially when targeting the Microsoft Surface audience. With Instapage, you gain access to robust landing page and conversion rate optimization (CRO) tools that cater specifically to your needs, ensuring an engaging and seamless user experience. This guide will walk you through the essential steps to effectively utilize Instapage for maximizing your Black Friday campaign.

Understanding Your Target Audience

Begin by identifying the unique characteristics and preferences of your Microsoft Surface user base. Knowing your audience enables tailored content and design decisions. Gather insights on their buying behavior, preferences, and motivations, allowing for more effective personalization in your template.

  1. Demographics: Understand age, location, and other key demographics to tailor your messaging.
  2. User Behavior: Analyze browsing patterns to optimize page layout and calls to action.
  3. Pain Points: Identify common issues Microsoft Surface users face to address them directly in your marketing.

Selecting the Right Design Elements

The design elements you incorporate into your Black Friday landing page template should resonate with your target audience. Instapage offers over 100 customizable templates that can be leveraged to reflect the aesthetic that appeals to Microsoft Surface users.

  1. Visual Hierarchy: Use contrasting colors and sizes to guide users' attention toward key promotions.
  2. Brand Consistency: Ensure that your page aligns with Microsoft's branding for better recognition and trust.
  3. Mobile Optimization: With many users accessing pages on mobile devices, ensure your design is responsive.

Implementing Optimization and Personalization Techniques

To boost conversions during the Black Friday rush, utilize Instapage's built-in optimization tools. Employ A/B testing to compare different elements of your page and use heatmaps to understand user behavior effectively. Personalization features such as dynamic text replacement can be especially valuable.

  1. A/B Testing: Compare variations of headlines, call-to-action buttons, and layouts to see what resonates best.
  2. Dynamic Text Replacement: Tailor messaging based on user data to enhance engagement.
  3. Analytics Dashboard: Gain insights into page performance, allowing for timely adjustments to maximize ROI.

Incorporate these strategies to ensure your Black Friday page not only attracts visitors but also converts them into satisfied customers.

Together, these steps will position your Black Friday campaign for success. Leverage Instapage to engage the Microsoft Surface audience effectively.

Ready to create your optimized Black Friday landing page? Sign up for Instapage today and start transforming your campaign with high-converting page templates!

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