Build your Black Friday page template optimized for Microsoft Edge

Make sure your audience views your landings the way you intended and create Black Friday page template optimized for Microsoft Edge

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Your ultimate guide to using the Black Friday page template optimized for Microsoft Edge

The Black Friday shopping season presents an unmatched opportunity for marketers to drive sales. Instapage's landing page templates offer a range of features designed to maximize conversions during this crucial time, especially for brands looking to engage users on Microsoft Edge. With powerful customization options and A/B testing capabilities, you can ensure your landing pages resonate with your audience.

Understanding the Black Friday page template

A specialized Black Friday page template is designed to capture attention and facilitate quick actions from visitors. This involves using bold visuals, enticing offers, and a clear call to action that aligns with user intent during the holiday shopping season. Instapage allows you to create tailored experiences that can significantly increase funnel efficiency and conversion rates.

  1. High-converting layouts: Utilize proven layouts designed to maximize user engagement and minimize distractions.
  2. Dynamic content: Personalize your landing page content based on user behavior and demographics for better results.
  3. Mobile responsiveness: Ensure that your landing page is optimized for all devices, especially considering high mobile traffic during Black Friday.

Step 1: Setting up your Black Friday landing page

Start by selecting a template that aligns with your campaign goals. Choose one that focuses on urgency and clear promotions to entice users immediately. Instapage’s library contains over 100 conversion-focused templates that require no coding knowledge.

Step 2: Leveraging A/B testing

A/B testing your pages is crucial to optimize performance. Begin testing different headlines, calls to action, and visual elements. Use Instapage's built-in experimentation features to track performance metrics and make informed decisions.

  1. Test various headlines: Experiment with urgency-driven phrases that are impactful during the holiday season.
  2. Adjust CTA placements: Change the positioning of your calls to action to see which yields better click-through rates.
  3. Use detailed analytics: Analyze heatmaps and visitor behavior reports to understand what catches users' attention.

Step 3: Launch and monitor results

Once your page is live, keep a close watch on performance indicators. Instapage allows you to monitor real-time data and make adjustments as necessary to improve your conversion rates continually.

  1. Real-time analytics: Assess page performance data as soon as it comes in to adjust campaigns quickly.
  2. User feedback: Gather insights directly from visitors to refine future landing page strategies.
  3. Performance comparisons: Continuously compare your ads across different platforms to ascertain which channel performs best.

With the right approach and tools, your Black Friday page can enhance customer interaction and drive sales effectively.

Get started with Instapage today and unlock the potential of your Black Friday campaigns. Our platform is designed to help you create landing pages that captivate your audience and convert visitors into customers.

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