Create your Black Friday page template for Procurement specialists

Master your online marketing with this builder for Black Friday page template for Procurement specialists. Try more tools to create an immaculate landing page.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
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High Performer - Summer 2025

A Black Friday page template for procurement specialists

With the holiday shopping season rapidly approaching, procurement specialists need to leverage effective marketing strategies to maximize ROI. The Black Friday page template designed on Instapage offers a unique opportunity for targeted lead generation and conversion optimization. This guide will walk you through creating an irresistible landing page tailored specifically for the procurement sector, enabling streamlined lead capture and boosted sales during this bustling time.

Understanding the significance of landing pages in procurement

Landing pages serve as a crucial touchpoint between your marketing efforts and prospective clients. In the procurement landscape, they can dictate the efficacy of your outreach strategies. A well-designed landing page can significantly enhance visitor engagement, as it provides clear, directed pathways to the information that procurement specialists seek. Here’s why focusing on landing pages is essential:

  1. Targeted messaging: Align landing page content with procurement-specific needs to resonate with your audience.
  2. Enhanced conversion rates: A focused landing page significantly boosts the chances of converting visits into leads.
  3. Streamlined communication: Clearly defined CTAs and minimal distractions facilitate better user experience.

Step 1: Choose the right template

Selecting an appropriate Black Friday page template is crucial for your campaign's success. Consider these key aspects when choosing your template:

  1. Customization options: Your template should allow changes to align with procurement branding and messaging.
  2. Responsive design: Ensure mobile-friendliness as many professionals may browse on their devices.
  3. High-conversion elements: Look for templates that include lead capture forms and CTAs tailored for procurement.

Step 2: Craft compelling content

Content is king, even in procurement. Follow these guidelines to create engaging content that speaks directly to your audience:

  1. Focus on benefits: Clearly articulate how your offerings solve procurement challenges, emphasizing efficiency and cost-effectiveness.
  2. Utilize data-driven insights: Provide statistics or case studies that validate your claims and resonate with procurement professionals.
  3. Employ dynamic text replacement: Personalize user experiences based on visitor data to enhance engagement.

Step 3: Optimize for conversions

Optimization is critical to landing page success. Implement the following techniques to ensure your page converts effectively:

  1. A/B testing: Use experimentation features to test variations of headlines, images, and CTAs to see what works best for your audience.
  2. Integrate analytics: Leverage built-in analytics to track visitor behavior, allowing for real-time adjustments.
  3. Heat maps: Analyze user engagement patterns to identify areas needing improvement.

In summary, a well-crafted Black Friday landing page can make a significant difference in your procurement marketing strategy.

Don't miss out on the chance to optimize your procurement pages for the Black Friday rush. Start using Instapage’s powerful tools today to maximize your ROI during this peak season.

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