Create your Black Friday page template for Guided tour operators

Master your online marketing with this builder for Black Friday page template for Guided tour operators. Try more tools to create an immaculate landing page.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
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An effective Black Friday page template for guided tour operators

Investing in a specialized Black Friday page template allows guided tour operators to capitalize on the festive shopping season. By using Instapage's powerful landing page capabilities, you can create compelling, high-converting pages that attract customers and drive bookings. This guide offers a step-by-step approach to optimizing your campaigns for maximum impact during one of the busiest shopping times of the year.

Why a dedicated Black Friday page matters

A targeted Black Friday page is essential in converting visitor traffic into actual bookings. During this high-stakes sales period, a well-optimized landing page can significantly enhance user experience and drive urgency. Here are some reasons why focusing on a dedicated page is critical:

  1. Increased conversions: Custom pages can boost conversion rates through tailored messages that resonate with your audience's seasonal interests.
  2. Improved ROI: Leveraging data-driven elements such as personalized offers can lead to a better return on investment during Black Friday.
  3. Streamlined navigation: A focused landing page reduces clutter, making it easier for visitors to find and book tours quickly.

Step 1: Utilize high-converting templates

Start by selecting from Instapage’s library of over 100 high-converting templates. These versatile designs cater specifically to the travel industry and complement your marketing efforts perfectly.

Step 2: Optimize for lead generation

Incorporate lead generation elements that engage users. Consider adding the following:

  1. Countdown timers: Create a sense of urgency with limited-time offers, encouraging quick bookings.
  2. Lead capture forms: Make it easy for users to sign up for newsletters or receive exclusive deals.
  3. Dynamic imagery: Showcase stunning destinations to entice potential customers.

Step 3: Implement A/B testing for continuous improvement

Now that your template is set up, it's crucial to continuously optimize your page performance. A/B testing different versions will help you uncover what resonates with your audience most effectively.

  1. Headline variations: Test different headlines to see which garners more interest.
  2. Call-to-action buttons: Experiment with colors and text to find the most compelling combinations.
  3. Image placements: Determine the optimal layout for photos that attract and engage visitors.

By following these steps, your Black Friday page will not only capture attention but convert traffic into actual tour sales. The combination of tailored messaging and strategic design is key.

Ready to transform your Black Friday campaign? Sign up for Instapage today and unlock the potential of high-converting landing pages that elevate your marketing game.

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