Create your Black Friday page template for Company controllers

Master your online marketing with this builder for Black Friday page template for Company controllers. Try more tools to create an immaculate landing page.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Creating a Black Friday page template for company controllers

Preparing for Black Friday can be challenging, especially for company controllers tasked with maximizing ROI during peak shopping periods. Utilizing Instapage's tailored landing page templates can streamline your efforts to capture leads and boost sales, providing essential tools designed to optimize conversion rates.

Understanding the importance of a dedicated landing page

A dedicated landing page can enhance your marketing strategies by focusing on the relevant audience during the Black Friday rush. By creating a specific page, you can guide potential customers through the purchasing process, increasing engagement and reducing bounce rates. This focused approach allows for tailored messaging and clear call-to-action.

  1. Drive targeted traffic: By utilizing specific ads leading to your Black Friday page, you can pull in audience segments who are genuinely interested in your offerings.
  2. Enhance conversion potential: A dedicated landing page allows for optimal design choices that align with your promotional strategies, such as clear pricing and compelling offers.
  3. Collect valuable data: Gathering information via lead generation elements enables better understanding of customer preferences for future campaigns.

Step 1: Selecting a suitable Black Friday template

Start by browsing through Instapage’s extensive library of high-converting templates. Choose a layout that reflects your brand ethos while being responsive to mobile users—critical during high-traffic events like Black Friday.

Step 2: Customizing your landing page

Once you've chosen a template, customize elements to reflect your unique messaging. Include appealing visuals, concise text, and persuasive calls-to-action that resonate with your targeted demographics.

  1. Use dynamic text replacement: Adjust content on your landing page according to audience behavior to improve engagement.
  2. Incorporate persuasive elements: Highlight time-sensitive offers to create urgency, thereby encouraging immediate action.
  3. Ensure mobile optimization: Given the high volume of mobile shoppers during Black Friday, confirm that your landing page is fully responsive.

Step 3: Testing and optimizing your page

Utilize Instapage's built-in experimentation tools to run A/B tests. This will help reveal which elements are resonating with your audience during Black Friday, enabling real-time adjustments for better performance.

  1. Run A/B tests on your headlines and offers to see which combinations yield the best results.
  2. Analyze heatmaps to identify which areas of your page attract the most attention and adjust accordingly.
  3. Monitor form completion rates to optimize lead generation processes.

With careful planning and execution, your Black Friday landing page can significantly enhance your marketing outcomes.

Get started with Instapage today and leverage our tools to create a seamless and effective Black Friday page template, setting your company up for success!

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