Use the black comparison website template to enhance your brand’s visual identity and attract more visitors

Engage more visitors with our black comparison website template, designed for both beauty and conversion, and perfect for any industry.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An all-in-one landing page solution with Instapage

Instapage is the premier landing page and conversion rate optimization (CRO) platform that empowers marketers to launch, optimize, and scale their digital campaigns effectively. With a user-friendly interface and powerful features, Instapage helps businesses maximize their return on investment while catering to a diverse range of industries including marketing, tech, education, and finance.

Understanding the benefits of using Instapage

Choosing the right platform for creating landing pages can profoundly impact your marketing success. Instapage stands out with its advanced tools designed for high conversion rates. By leveraging its capabilities, users can ensure their campaigns resonate effectively with their target audiences.

  1. Intuitive Page Builders: Instapage offers an easy-to-use drag-and-drop builder that allows users to create custom landing pages quickly without any coding skills.
  2. High-Converting Templates: The platform provides over 100 customizable templates that facilitate swift deployment, helping marketers focus on strategy rather than design.
  3. Analytics and Optimization Tools: Gain insights through detailed analytics to track user behavior and make informed adjustments to enhance page performance.

Diving into template use: A practical step-by-step guide

Creating a high-converting landing page starts with selecting the right template. Here’s a step-by-step approach to utilizing Instapage’s templates efficiently.

  1. Select a Template: Browse through the extensive library of templates tailored for various business niches.
  2. Customize Design Elements: Use the drag-and-drop editor to modify elements like images, text, and call-to-action buttons to suit your branding.
  3. Integrate Lead Generation Forms: Enhance your pages with lead capture forms designed to drive conversions.

Ensuring page optimization for conversions

Once you have your landing page set up, it’s crucial to optimize it for conversions. Follow these strategies to increase your page’s efficacy.

  1. Conduct A/B Testing: Experiment with different headlines and visuals to determine which variations convert better.
  2. Utilize Heatmaps: Analyze user interactions on your page and adjust designs based on actual user behavior.
  3. Personalize User Experience: Implement dynamic text replacement to tailor content specifically for different segments of your audience.

Finalizing your landing page involves meticulous testing and optimization to ensure maximum conversion potential. Instapage's tools aid in predictive insights to refine your approach further.

In conclusion, Instapage is equipped with remarkable features that provide marketers with sophisticated tools to drive engagement and conversions. Its robust design capabilities, optimization features, and analytics make it an essential platform for businesses striving to compete in today’s digital landscape.

Ready to supercharge your marketing campaigns? Sign up for Instapage today and explore the extensive features that will transform your landing page performance and optimize your ROI.

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