Utilize Instapage's template optimized for Windows desktop and simplify your benefits page creation workflow

One of the fundamental design attributes of a good landing page is a clear and focused layout. The page layout should be well-structured, organized, and easy to navigate. It should guide users attention to the most important elements, such as the headline, copy, and call-to-action (CTA).

Landing Page Best Practices Craft a benefit-focused headline. Choose an image that illustrates the offer. Include the lead form above the fold. Give away a relevant offer. Only ask for what you need. Remove all navigation. Make your page responsive. Optimize for search.

Landing Page Structure A good landing page has five elements (check out the landing page example below to see these elements in practice): Headline that grabs the visitors attention. Relevant image that is relevant to your audience. Lead form that sits above the fold to capture visitors information.

One of the fundamental design attributes of a good landing page is a clear and focused layout. The page layout should be well-structured, organized, and easy to navigate. It should guide users attention to the most important elements, such as the headline, copy, and call-to-action (CTA).

Visuals go directly to the emotional core of the buying decision in a microsecond. The best landing page is simple and clean, providing a clear path to the visitor. While it has to communicate a simple message, it must also strike the right tone and mood to appeal to the user without overwhelming them.

The best landing page copy should be clear, easy to read, and make a specific point. Use bullet points, headings, and bold font to make content easier to read. Every single sentence and word on your landing page should serve a purpose, and that purpose should be to support your call to action.

That said, there are five core elements that every high-converting landing page must have: A unique selling proposition (USP) A hero image or video. The benefits of your offering. Some form of social proof. A single conversion goal (or your call to action)

Apply design elements that reduce friction and guide users along to the next step. Visuals go directly to the emotional core of the buying decision in a microsecond. The best landing page is simple and clean, providing a clear path to the visitor.

A Great Landing Page Starts with Great Media The relevance of displayed images is crucial. Displaying images of friendly-looking, real people instead of generic stock images helps to build trust with visitors. Including relevant product and service imagery gives visitors a better understanding of what they are buying.

Keep it simple The pages should be simple and free of distractions. Anything you put on the landing page should focus on your goal and drive the visitor to take a specific action. You can use animation and videos to make the page interesting, but dont make them distracting.