Utilize Instapage's template optimized for Microsoft Surface and simplify your benefits page creation workflow
Design using a responsive benefits page template that delivers a flawless experience on Microsoft Surface. Try Instapage today!

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
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Leading the way in building high-performing landing pages
A comprehensive guide to using Instapage for landing page optimization
Optimizing digital marketing campaigns starts with powerful landing page tools. Instapage stands out as the most robust landing page and conversion rate optimization (CRO) platform, designed for marketers across various industries in the USA. This guide delves into the essential steps for leveraging Instapage to enhance your marketing efforts and maximize ROI, ensuring your campaigns perform at their peak.
Step 1: Choose the right templates and elements
Instapage offers over 100 high-converting templates tailored to assist marketers streamline their lead generation. By selecting a template that resonates with your audience, you can quickly launch campaigns without starting from scratch. Each template is optimized for performance, ensuring your pages are designed to convert.
- Utilize ready-made templates to save time and ensure high quality.
- Incorporate lead generation elements like forms and buttons directly on the page.
- Personalize templates using your branding elements to enhance user engagement.
Step 2: Build and customize landing pages
With Instapage’s intuitive page creation tools, building a landing page is a straightforward process. The use of Instablocks allows marketers to create elements that can be reused across multiple pages. This flexibility not only saves time but also maintains consistency across campaigns.
- Quickly create landing pages using the drag-and-drop builder.
- Customize elements such as images, headers, and text to align with campaign goals.
- Ensure mobile optimization to cater to users on various devices.
Step 3: Optimize for conversions
The key to a successful landing page is continual optimization. Instapage provides built-in A/B testing options that allow marketers to experiment with different versions of pages to determine which design and content deliver the best results.
- Use heatmaps to analyze user interaction on your page.
- Run A/B tests comparing different headlines or calls-to-action.
- Monitor performance metrics using the analytics dashboard to make informed decisions.
By following these steps, marketers can effectively utilize Instapage to craft landing pages that not only attract visitors but convert them into leads or customers.
Start transforming your marketing strategy today with Instapage’s powerful tools designed for high conversion rates. Don’t let your marketing campaigns underperform when you have the ability to optimize and personalize at every step.
Ready to elevate your marketing efforts? Explore Instapage and start building landing pages that drive real results.
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