Create beautiful template website from scratch using our lead-focused templates

Drive more leads with Instapage beautiful template website template built to maximize conversions. Easy customization - no designer or coding skills needed.

Get pre-built
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

Card icon

Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

Card icon

Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

Card icon

AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

Card icon

500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

Card icon

Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

Card icon

Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

Card icon

AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

Card icon

Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive guide to maximizing your ROI with Instapage

Maximizing ROI in digital marketing requires a strategic approach, and leveraging Instapage's advanced landing page and CRO features empowers marketers to achieve just that. Instapage offers an all-in-one solution that facilitates the creation and optimization of high-converting landing pages, tailored for various industries such as tech, education, and financial services.

Step 1: Choosing the right landing page template

Selecting an effective landing page template can greatly influence your campaign's success. Instapage provides over 100 customizable templates that cater to diverse sectors. Each template is designed with high conversion in mind, ensuring that marketers can engage their audience effectively.

  1. Choose from industry-specific templates that resonate with your target audience: Instapage’s selection includes tailored designs for education, finance, and tech.
  2. Utilize lead-gen elements embedded within the templates: These include forms and call-to-action buttons that enhance lead capturing.
  3. Experiment with A/B testing using different templates: This allows marketers to discover which designs yield better engagement and conversion rates.

Step 2: Customizing your landing page

Once you've selected a template, the next step is customization. Instapage uses an intuitive page builder that simplifies the editing process, allowing you to personalize content quickly.

  1. Incorporate dynamic text replacement: This feature aligns your landing page’s messaging with the ad content clicked by the user.
  2. Easily upload images and content: Use the drag-and-drop functionality of Instapage to add elements that reflect your brand’s identity.
  3. Ensure mobile optimization: Utilize Instapage’s built-in mobile view to refine how your landing page appears on smartphones and tablets.

Step 3: Implementing optimization strategies

Optimization is crucial for improving conversion rates. Instapage provides valuable tools that enhance how you monitor and iterate on your landing pages.

  1. Leverage detailed heatmaps: These visuals help understand user engagement and behavior on your landing page, highlighting areas for improvement.
  2. Conduct A/B tests regularly: By comparing different versions of your landing page, you can gather data to improve your approach.
  3. Monitor performance with analytics: Instapage’s dashboard gives you real-time data on conversions, bounce rates, and visitor engagement.

Effectively utilizing Instapage’s landing page capabilities can lead to significant improvements in your marketing ROI.

Ready to elevate your campaigns? Start using Instapage to create effective landing pages that convert.

Discover how easy it is to create stunning, high-performance landing pages with Instapage. Get started today and witness the difference in your marketing efforts.

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages

Get started
Build landing pages that get results Build landing pages that get results Build landing pages that get results