Create basic web portal from scratch using our lead-focused templates
Drive more leads with Instapage basic web portal template built to maximize conversions. Easy customization - no designer or coding skills needed.

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
FAQs
Leading the way in building high-performing landing pages
A comprehensive guide to maximizing ROI with Instapage's landing page and CRO platform
Instapage is an innovative platform designed to empower marketers in the USA to boost their digital marketing campaigns. By providing powerful tools for creating high-converting landing pages, optimizing performance, and enhancing collaboration, Instapage stands out as the choice for businesses across various sectors including marketing, tech, education, and more.
Understanding the power of landing pages
Landing pages are critical in driving conversions. Instapage offers 100+ ready-to-use templates that eliminate the need for extensive design work, allowing teams of any size to create stunning pages that resonate with their target audience. Utilizing the built-in lead generation elements, marketers can efficiently capture leads and grow their contact lists.
- High Conversion Rate: Instapage templates are optimized for conversions, ensuring higher success rates in lead generation.
- Ease of Use: With a user-friendly interface, you can drag and drop elements to create pages without coding skills.
- Responsive Design: Templates are mobile-optimized, ensuring that they perform well on all devices.
Steps to create an effective landing page
Creating a landing page is seamless with Instapage. Follow these straightforward steps to harness the platform's full potential.
- Select a Template: Choose from over 100 conversion-focused designs that suit your campaign's goals.
- Customize Your Content: Use dynamic text replacement and personalize the user experience by tailoring messages to specific audience segments.
- A/B Testing: Implement A/B tests directly within the platform to determine the most effective elements for your pages.
Optimizing your landing pages for better performance
Optimization is key to maintaining high conversions. Instapage provides tools that allow you to analyze and refine your landing pages effectively.
- Use Heatmaps: Gain insights into on-page behavior and adjust elements to better meet user expectations.
- Analytics Dashboard: Track performance metrics in real-time to identify areas for improvement.
- Experimentation Features: Conduct tests to continually refine your messaging and layouts.
By following these steps, you can create high-performing landing pages that not only engage users but also drive conversions. Instapage equips marketers with the tools needed to achieve outstanding results, thereby maximizing ROI.
Start your journey with Instapage today to transform how you approach digital marketing and campaign execution. Gain access to industry-leading tools that simplify processes and enhance results.
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