Bring your ideas to life with Instapage's basic upcoming events page template
Unleash your creativity with the basic upcoming events page template. Try Instapage today.
Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Landing page builder
Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.
Visual on-page collaboration
Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.
AI content generation
Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.
500+ customizable layouts
Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.
Instablocks
Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.
Thor Render Engine
Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.
AMP
Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.
Analytics
Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.
Learn how to build top-performing landing pages for any goal
FAQs
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Leading the way in building high-performing landing pages
A step-by-step guide to creating high-converting landing pages with Instapage
Creating effective landing pages is critical for maximizing the success of your digital marketing campaigns. With Instapage's robust landing page and conversion rate optimization (CRO) platform, marketers can easily develop pages that capture leads and drive measurable results. This guide outlines the essential steps to leverage the power of Instapage to boost your marketing efforts and ROI.
Understanding the fundamentals of landing pages
Landing pages are standalone web pages designed specifically for marketing or advertising campaigns. They serve a single purpose: to convert visitors into leads or customers. By using Instapage, marketing teams can access over 100 customizable, high-converting templates to get started quickly without needing coding skills.
- Focused messaging: Ensure your landing page contains clear and concise messaging that resonates with your target audience's needs.
- Compelling visuals: Invest in high-quality visuals and design elements to create a visually appealing and engaging landing page.
- Strong call-to-action (CTA): Utilize CTAs that are prominent and compelling, guiding visitors toward the desired action.
Step 1: Choose a template or create a landing page from scratch
Start by selecting a high-converting template from Instapage's extensive library or create a new page using their intuitive page builder. This step allows you to save time while ensuring that the design aligns with your campaign goals.
Step 2: Optimize your landing page for conversions
Once your page is designed, employ Instapage's built-in optimization tools. Use A/B testing capabilities to experiment with different versions of your page and heatmaps to analyze visitor behavior.
- Implement A/B testing: Test various headlines, images, and CTAs to determine which combination works best.
- Utilize heatmaps: Use heatmaps to visualize how visitors are interacting with your page, allowing you to make informed decisions.
- Refine content: Adjust your content based on collected data to enhance clarity, engagement, and relevance for your target audience.
Step 3: Personalize and collaborate effectively
Take advantage of Instapage's personalization features to deliver tailored messaging to different segments of your target audience. Further, utilize collaboration tools to speed up the review and editing process among team members and stakeholders.
- Dynamic text replacement: Customize the content dynamically for visitors based on their previous interactions.
- AdMaps functionality: Link relevant ads to specific landing pages for a seamless user experience.
- Real-time collaboration: Get feedback instantly and make edits in real-time to improve efficiency.
By following these steps and utilizing the powerful features within Instapage, you'll enhance your team's ability to produce high-converting landing pages that drive results.
Ready to get started? Sign up for Instapage today and unlock the potential of your digital marketing campaigns with exceptional landing pages!
Ready to skyrocket conversions?
Supercharge your ad campaigns with high-performing landing pages
Get started
