Bring your ideas to life with Instapage's basic unauthorized page template

Unleash your creativity with the basic unauthorized page template. Try Instapage today.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build unauthorized page template

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An <H2> guide to mastering landing page optimization with Instapage

Opting for proven strategies is imperative when leveraging the capabilities of Instapage, the most powerful landing page and CRO platform available. Targeted specifically for professionals in marketing and advertising across various sectors, such as business services and tech, this guide will walk you through optimizing your landing pages for maximum return on investment.

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understanding the features of Instapage

Instapage offers a robust suite of tools designed to enhance your digital marketing campaigns. These features include a library of over 100 high-converting templates and lead generation elements. By utilizing these resources, marketers can craft tailored landing pages that resonate with their target audience. Below are some primary features:

  1. Diverse templates: Choose from over 100 templates that boost conversions and are ready to customize.
  2. Optimization tools: Use analytics insights and A/B testing capabilities to refine your page content and design.
  3. Collaboration features: Facilitate teamwork by providing real-time feedback and allowing simultaneous edits.

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first step: creating your landing page

The first step in utilizing Instapage effectively is to create your landing page. Consider your campaign goals and audience needs:

  1. Identify your objective: Define what action you want visitors to take.
  2. Select a template: Choose a design that aligns with your brand and campaign.
  3. Customize content: Tailor the text, images, and call-to-action buttons to fit your marketing goals.

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second step: optimizing for conversions

Once your page is live, focus on optimizations that influence conversion rates. Utilize the built-in experimentation features:

  1. Conduct A/B tests: Compare different versions of your landing pages to see which performs better.
  2. Use heatmaps: Analyze user behavior to determine which areas of your page attract the most attention.
  3. Leverage personalized content: Adjust your page dynamically to cater to different audience segments.

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third step: monitoring and refining

Finally, implement continuous monitoring and refining strategies to uphold and improve performance. Regular assessments help identify areas needing improvement:

  1. Set up analytics: Use integrated analytics dashboards to track page performance.
  2. Gather feedback: Utilize stakeholder insights to improve page design and functionality.
  3. Stay updated: Keep abreast of digital marketing trends to ensure your strategies remain competitive.

By following this guide, you can effectively maximize the utilization of Instapage for your campaigns, ensuring you remain a step ahead in the marketing landscape.

Ready to supercharge your marketing strategy? Start leveraging Instapage today for unparalleled landing page optimization!

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