Bring your ideas to life with Instapage's basic reviews page template

Unleash your creativity with the basic reviews page template. Try Instapage today.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide to optimizing your landing pages with Instapage

Instapage is designed to empower marketers with tools that accelerate and optimize digital marketing campaigns. In this guide, we'll explore how to use Instapage's powerful features for creating landing pages that maximize ROI, helping your campaigns reach their full potential in various verticals such as tech, education, and financial services.

Understanding the importance of landing pages

Landing pages are crucial for converting visitors into leads and customers. They serve as focused entry points for your campaigns and can significantly impact your conversion rates. By utilizing Instapage's 100+ high-converting templates, you can quickly create effective landing pages tailored to your audience's needs, enhancing every stage of the buyer's journey.

  1. Templates: Over 100 ready-to-use templates designed for high conversion rates.
  2. Customizability: Easily adapt templates to suit your brand and message.
  3. Lead generation: Incorporate lead gen elements to capture information effectively.

Step 1: Creating your first landing page

To build a landing page with Instapage, follow these simple steps:

  1. Choose a template: Select from over 100 conversion-optimized templates.
  2. Customize your page: Use the intuitive drag-and-drop builder to edit text, images, and layout.
  3. Publish: Launch your page live with just one click.

Step 2: Optimize for conversions

Once your landing page is live, it's vital to focus on optimizing it for conversions. Key optimization techniques include:

  1. A/B testing: Test different elements of your landing page to see what resonates best with your audience.
  2. Heatmaps: Analyze user behavior on your page to fine-tune design and layout.
  3. Analytics: Monitor page performance and adjust based on insights gained.

Step 3: Personalize for your audience

Personalization is key to improving user experience and engagement. Leveraging Instapage's tools allows you to segment your audience and tailor content accordingly. You can create dynamic text replacements for seamless personalization.

This comprehensive approach ensures you're meeting your audience where they are and adjusting your messaging as necessary.

Get started with Instapage today to optimize your digital marketing campaigns with high-performing landing pages that drive results.

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