Flexible and basic pitch page templates
Use basic pitch page templates and stay true to your brand identity. Resonate with your audience today.
Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Landing page builder
Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.
Visual on-page collaboration
Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.
AI content generation
Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.
500+ customizable layouts
Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.
Instablocks
Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.
Thor Render Engine
Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.
AMP
Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.
Analytics
Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.
Learn how to build top-performing landing pages for any goal
FAQs
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Leading the way in building high-performing landing pages
A step-by-step guide to the basic pitch page template
Creating an effective basic pitch page template is essential for maximizing conversions in your marketing campaigns. Instapage offers robust features and flexible tools that enable you to develop high-converting landing pages tailored to your audience. This guide will walk you through creating your template efficiently while leveraging Instapage’s powerful features.
Understanding the structure of a pitch page
A basic pitch page needs to convey your message clearly and persuasively to drive conversions. The structure typically includes key components: a compelling headline, persuasive body copy, and a clear call-to-action. Here’s how you can effectively structure it:
- Engaging Headline
- The headline should capture attention immediately and encapsulate the value proposition of your offer.
- Compelling Body Copy
- This section should detail the benefits of your service or product, focusing on user needs and pain points.
- Strong Call-to-Action
- Clear and concise CTAs guide visitors on what to do next, such as signing up or making a purchase.
Step 1: Choose a suitable template
Start by selecting one of Instapage’s over 100 ready-to-use templates designed for conversion. This will save you time and provide a professional layout to build upon.
Step 2: Customize the landing page
Once you have selected a template, utilize the intuitive builder to customize your page according to your brand's style and preferences. Pay attention to the following elements:
- Color scheme
- Select colors that align with your brand to create a cohesive look.
- Fonts and images
- Use readable fonts and high-quality images that resonate with your target audience.
- Dynamic elements
- Incorporate interactive elements like buttons or forms to enhance user engagement.
Step 3: Optimize and test your page
With your page designed, it’s crucial to optimize for conversions. Utilize Instapage’s built-in A/B testing features to evaluate different versions of your page, and monitor performance using detailed heatmaps and analytics.
- A/B testing
- Experiment with different headlines, images, and designs to see what drives the most conversions.
- Analytics Dashboard
- Track user behavior analytics to gain insights into where visitors click and where they drop off.
- Heatmaps
- Utilize heatmaps to visualize user interaction on your page, adjusting elements accordingly.
By following these steps to create your basic pitch page template, you can maximize its effectiveness and convert more visitors into leads.
Ready to start building your optimized pitch page? Sign up for Instapage today and leverage our powerful tools and extensive templates to enhance your marketing efforts.
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