Create basic marketplace from scratch using our lead-focused templates

Drive more leads with Instapage basic marketplace template built to maximize conversions. Easy customization - no designer or coding skills needed.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An effective landing page strategy with Instapage

In the digital marketing landscape, having powerful landing pages is crucial for campaign success. Instapage offers a comprehensive solution by providing marketers with flexible tools to create, optimize, and personalize leads to enhance their ROI effectively. With Instapage's landing page features, you can drastically improve the performance of your marketing campaigns.

Why choose Instapage for landing page creation?

Instapage stands out as a premier landing page and conversion rate optimization (CRO) platform thanks to its user-friendly design interface and robust functionality. Marketers across various sectors, including business services and education, find its rich template library and powerful optimization tools pivotal for their success. Let's delve deeper into how to utilize Instapage effectively.

  1. 100+ high-converting templates: Use ready-to-launch templates that resonate with your audience and enhance lead capture.
  2. Drag-and-drop page builder: Create stunning landing pages without any coding skills, allowing teams of all sizes to collaborate seamlessly.
  3. Built-in optimization features: A/B testing and heatmaps help analyze user interactions and optimize for better performance.

Step 1: Designing your landing page

Creating an engaging landing page is the first step towards effective conversion. With Instapage, you can swiftly design a landing page by selecting a template and customizing it to reflect your brand.

Step 2: Optimizing for conversions

After designing, optimizing your landing page is critical to achieving high conversion rates. Here are some strategies:

  1. Utilize heatmaps: Analyze user behavior on your page to understand where visitors click the most and adjust your elements accordingly.
  2. Conduct A/B testing: Test different headlines, CTAs, and images to identify what resonates best with your audience.
  3. Leverage analytics tools: Monitor KPIs regularly to gauge performance and swiftly implement changes.

Step 3: Personalizing your content

Personalization is key to creating high-performing content that drives engagement. Use Instapage's dynamic text replacement and AdMaps to align your ads with the landing pages that cater to specific audience segments.

  1. Dynamic audience targeting: Deliver tailored content based on visitor data and behavior.
  2. Localized content strategies: Use statistics and terminology relevant to the USA to increase relatability.
  3. Continuous feedback loops: Involve team members in real-time edits and feedback to ensure effective page production.

By following these steps with Instapage, marketers can unleash the true potential of their landing pages, leading to increased conversions and optimized digital campaigns.

Ready to supercharge your marketing campaigns? Start designing with Instapage today and see immediate results!

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