Create basic e-commerce platform from scratch using our lead-focused templates
Drive more leads with Instapage basic e-commerce platform template built to maximize conversions. Easy customization - no designer or coding skills needed.

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
FAQs
Leading the way in building high-performing landing pages
An all-in-one landing page and CRO platform
Instapage offers a comprehensive landing page and conversion rate optimization (CRO) platform, empowering marketers across various sectors in the USA. By providing 100+ high-converting templates and pre-built lead generation elements, marketers can accelerate their digital marketing efforts without needing extensive resources or technical know-how.
Understanding the power of landing pages
Landing pages are specialized web pages designed to achieve a specific conversion goal. Unlike general pages, landing pages focus on guiding visitors through a targeted action, such as signing up for a newsletter or making a purchase. This focused approach leads to higher conversion rates and improved return on investment (ROI) for marketing campaigns.
- High conversion rates: Landing pages are tailored to specific campaigns, maximizing the chances of conversion.
- Targeted messaging: Crafting messaging that resonates with your audience leads to a more personal connection and increased engagement.
- Data-driven insights: Use analytics to monitor visitor behavior and continually optimize your landing pages.
Creating your first landing page
To create your first landing page with Instapage, follow these essential steps:
- Choose a template: Start with one of our 100+ customizable templates designed for different industries.
- Customize content: Use our intuitive editor to personalize messaging and images, ensuring they align with your brand.
- Publish and test: Once satisfied, publish your page and conduct A/B testing to identify areas for improvement.
Optimizing landing pages for conversions
Optimization is crucial for maximizing the performance of your landing pages. Here are some key strategies:
- Utilize A/B testing: Experiment with different headlines, images, and call-to-action buttons to find what works best.
- Leverage heatmaps: Analyze user behavior on your pages to identify sections that garner attention and those that need improvement.
- Implement personalization: Deliver tailored content to each audience segment to enhance the likelihood of conversion.
With these strategies in place, your landing page will not only attract visitors but also convert them effectively.
In conclusion, Instapage offers a robust solution for marketers looking to harness the power of landing pages to boost their campaigns. With intuitive features and comprehensive tools at your disposal, achieving high conversions is more attainable than ever.
Are you ready to elevate your digital marketing strategy? Sign up for Instapage today and start building impactful landing pages that drive results!
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