Create basic CRM website from scratch using our lead-focused templates
Drive more leads with Instapage basic CRM website template built to maximize conversions. Easy customization - no designer or coding skills needed.

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
FAQs
Leading the way in building high-performing landing pages
A step-by-step guide to optimizing landing pages with Instapage
In the fast-paced world of digital marketing, leveraging an effective landing page is crucial for maximizing ROI. Instapage stands out as a powerful landing page and conversion rate optimization (CRO) platform that allows marketers across various sectors—including business services, education, and tech—to accelerate and scale their marketing campaigns efficiently. This guide will walk you through the essential steps of using Instapage to boost your landing pages.
Understanding the core features of Instapage
Instapage provides marketers with a comprehensive toolkit to create and optimize landing pages effortlessly. The platform's highlighted features include ready-to-use templates, intuitive page builders, and advanced optimization tools—all designed to elevate your campaign's effectiveness. With over 100 high-converting templates and lead generation elements at your fingertips, the initial stages of creating an impactful landing page are simplified.
- Customization: Tailor templates to suit your brand's unique voice and strategy for better audience engagement.
- Real-time collaboration: Work with your team to edit and refine pages, ensuring everyone’s input is considered.
- Built-in analytics: Track performance in real time, allowing for immediate adjustments to improve conversion rates.
Step 1: Choosing the right template
Selecting the perfect template from Instapage's vast library is a fundamental first step. Keep in mind your target audience and conversion goals when making your choice. The platform features a library of templates tailored for various industries and marketing objectives, allowing you to quick-start your campaign.
Step 2: Crafting high-converting landing pages
Utilizing Instablocks, you can drag and drop elements to create custom sections of your landing page. This flexibility allows you to build attractive and functional pages without needing any coding skills.
- Headline optimization: Craft compelling headlines that capture attention and resonate with your audience’s needs.
- Visual elements: Use images and videos to support your message and enhance user engagement.
- Call-to-action buttons: Strategically place CTA buttons that encourage visitors to take action.
Step 3: Optimizing your landing page
Once your page is up, the optimization phase begins. Utilize A/B testing to evaluate different versions of your landing page and see which ones resonate best with your audience. Instapage's analytics tools provide detailed insights into user behavior, allowing you to refine your strategy continuously.
- Heatmaps: Analyze visitor interactions on your landing page to identify which elements are performing well.
- Audience segmentation: Personalize experiences based on the data you gather about your users’ behaviors and preferences.
- Feedback loops: Incorporate user feedback to further enhance your page and align it with audience expectations.
By following these steps, you can effectively leverage Instapage to create landing pages that drive results, engage users, and boost your marketing campaigns.
Ready to elevate your digital marketing efforts? Explore Instapage today and start creating powerful landing pages that optimize performance and drive conversions.
Ready to skyrocket conversions?
Supercharge your ad campaigns with high-performing landing pages
Get started

