Create basic collection showcase website from scratch using our lead-focused templates
Drive more leads with Instapage basic collection showcase website template built to maximize conversions. Easy customization - no designer or coding skills needed.

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
FAQs
Leading the way in building high-performing landing pages
Boost your campaigns with Instapage landing page and CRO platform
Instapage stands out as the most powerful landing page and conversion rate optimization (CRO) platform tailored for modern marketers. Whether you're in business services, tech/SaaS, or financial services, it enables fast campaign acceleration, optimized results, and maximized ROI. With Instapage, you have access to tools designed to transform your campaign strategy effectively, irrespective of your budget or team size.
Understanding Instapage's core features
Instapage emphasizes its capability to create compelling landing pages which enhance user experience and boost conversion rates. Below are some of the standout features:
- Over 100 high-converting templates: Choose from a vast library of designs that ensure quick deployment of landing pages without starting from scratch.
- Instant lead generation elements: Integrate forms and other essential components easily to capture leads efficiently.
- A/B testing functionalities: Conduct experiments on your landing pages to identify the elements that drive the highest conversion rates.
Step 1: Create your landing page
To start leveraging Instapage, you need to create a landing page that resonates with your target audience. This involves selecting a template that matches your brand and goals.
- Select a suitable template from the library — pick one that aligns with your marketing goals.
- Utilize the drag-and-drop builder to customize text, images, and CTAs easily.
- Ensure mobile responsiveness by previewing your page across different devices directly within the platform.
Step 2: Optimize for conversion
Once your landing page is set up, focus on optimizing it. This involves analyzing user behavior and adjusting your strategies based on data.
- Use heatmaps to visualize user interactions, allowing you to refine your layout and content based on actual user behavior.
- Perform A/B tests on headlines and CTAs to discover the most effective variations.
- Monitor your page performance through an integrated analytics dashboard, tracking key metrics like conversion rates and user engagement.
Step 3: Personalize your campaigns
Personalization is vital for resonating with different audience segments.
- Implement dynamic text replacement to tailor messages according to visitor characteristics.
- Employ AdMaps to align specific ads with unique landing pages for targeted marketing.
- Utilize audience-level tracking metrics to measure the effectiveness of your personalized campaigns.
With effective implementation of these steps, your marketing campaigns will significantly improve in performance, ensuring optimal ROI.
Ready to elevate your digital marketing strategy? Explore Instapage's features today and experience the transformation yourself!
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