Flexible and awesome splash page templates

Use awesome splash page templates and stay true to your brand identity. Resonate with your audience today.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build splash page template

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build splash website templates

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An effective guide to mastering Instapage for landing page success

Instapage stands out as a premier platform for creating landing pages that convert. By leveraging its comprehensive tools, marketers across various industries—from business services to education—can enhance their campaigns and maximize ROI. This guide will walk you through the essential steps to effectively use Instapage in building impactful landing pages.

Setting up your first landing page on Instapage

Creating your initial landing page begins with choosing a template that aligns with your campaign goals. Instapage offers over 100 ready-to-use, high-converting templates that save time and effort. Considerations for selecting a template include the specific audience you are targeting and the desired action you want them to take.

  1. Choose a template that reflects your brand: Select a layout that captures your brand identity to ensure consistency across all marketing channels.
  2. Customize elements to suit your campaign: Modify text, images, and colors to align with your messaging and audience preferences.
  3. Incorporate lead generation tools: Use built-in forms and buttons that facilitate quick lead capture and boost your conversions.

Optimizing your landing page for conversion

Once your landing page is set up, optimizing it is crucial for conversion. Instapage's built-in experimentation features allow you to refine elements based on user behavior. This includes using heatmaps to understand how visitors interact with your content.

  1. Conduct A/B testing: Experiment with different headlines or images to see which combinations yield the best results.
  2. Analyze performance data: Regularly review your analytics dashboard to track engagement and adjust your strategies accordingly.
  3. Utilize dynamic text replacement: Tailor content for specific audience segments to create personalized experiences that resonate.

Collaborating effectively with your team

Collaboration is key in any marketing effort. With Instapage, team members can easily provide feedback and make real-time edits, streamlining the review process.

  1. Facilitate instant feedback: Use commenting features to discuss changes directly on the page.
  2. Share drafts with stakeholders: Securely share your landing pages to gather insights from non-team members.
  3. Prioritize tasks together: Use collaboration tools to assign responsibilities and deadlines based on campaign urgency.

With these steps, you are well on your way to creating effective landing pages that convert leads into customers. Instapage empowers marketers to take full advantage of its capabilities to meet their objectives.

Now is the time to take action. Start building your landing pages with Instapage and experience efficiency and effectiveness like never before.

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