Bring your ideas to life with Instapage's awesome software updates page template

Unleash your creativity with the awesome software updates page template. Try Instapage today.

Get pre-built
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

Card icon

Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

Card icon

Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

Card icon

AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

Card icon

500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

Card icon

Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

Card icon

Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

Card icon

AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

Card icon

Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive guide to using Instapage for exceptional landing page success

Landing pages are crucial for effective digital marketing campaigns, and with Instapage, marketers can leverage the most powerful platform designed for optimization and conversion rate improvement. This step-by-step guide will help you navigate Instapage's features, making it easier to accelerate your marketing efforts and maximize ROI.

Understanding the importance of landing pages

Landing pages serve as dedicated points for visitor traffic, allowing you to capture leads and drive conversions effectively. Instapage empowers you to create high-converting landing pages tailored to your audience, thus enhancing your digital marketing strategies. With over 100 customizable templates, your marketing team can streamline page creation without needing extensive coding skills.

Step 1: Choosing the right template

To kick off your landing page creation, selecting a suitable template is essential. Instapage offers a variety of pre-built layouts designed for conversion. Consider these factors when choosing a template:

  1. Purpose: Choose a template that aligns with your campaign goals, whether it's lead generation, product launch, or event registration.
  2. Audience: Make sure the aesthetic and messaging resonate with your target audience, ensuring that it appeals to their preferences.
  3. Functionality: Ensure that the template includes essential elements like forms, buttons, and relevant imagery that facilitates conversion.

Step 2: Utilizing dynamic personalization

Next, personalize your landing page content to cater to different audience segments. Dynamic text replacement tools in Instapage make it simpler to create tailored users' experiences. Here are steps to implement personalization effectively:

  1. Audience segmentation: Divide your audience based on demographics, behaviors, and preferences to deliver targeted messages.
  2. AdMaps functionality: Align specific ads with dedicated landing pages to maintain consistency across your marketing efforts.
  3. Metrics tracking: Use Instapage's analytics dashboard to monitor how different segments interact with your personalized content.

Step 3: Optimizing your landing pages

Once your landing page is live, continuous optimization is key to improving performance. Instapage's built-in A/B testing features allow you to gauge what works best. Key strategies include:

  1. Experimentation: Test different headlines, images, and CTAs to identify which combinations yield the highest conversion rates.
  2. Heatmaps: Analyze visitor behavior on your page to identify areas that need attention or improvement.
  3. Analytics: Review data consistently and iterate on your strategies to enhance user engagement.

By following these steps, you harness the full potential of Instapage, ensuring your landing pages not only attract visitors but convert them into loyal customers.

Now that you're equipped with the knowledge on how to create impactful landing pages with Instapage, it's time to get started. Sign up today to transform your digital marketing campaigns and see measurable success.

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages

Get started
Build landing pages that get results Build landing pages that get results Build landing pages that get results