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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

The ultimate guide to creating high-converting landing pages on Instapage

Landing pages are crucial for any digital marketing campaign. Instapage, as the most powerful landing page and CRO platform, offers marketers the tools to accelerate and optimize their campaigns. This guide will provide you with a step-by-step process to leverage Instapage's features for maximizing your return on investment and driving results.

Understanding the importance of landing pages

Landing pages serve as a dedicated space where visitors convert into leads or customers. With the right design and optimization techniques, these pages can significantly enhance your marketing performance. A well-constructed landing page can increase conversion rates and support your overall sales strategy.

  1. Higher conversion rates: Effective layouts and compelling calls-to-action encourage visitors to take desired actions.
  2. Focused messaging: Landing pages eliminate distractions, allowing you to target specific audience segments.
  3. Cost-effective: Landing pages often yield higher ROI compared to traditional advertising channels.

How to create a landing page on Instapage

Creating a landing page on Instapage is straightforward and efficient. Here’s how to get started:

  1. Select a template: Browse through over 100 high-converting templates to find one that fits your campaign goals.
  2. Customize the elements: Use Instapage's intuitive builder to change text, images, and layouts to align with your brand.
  3. Publish and promote: Once your landing page is finalized, use the built-in tools to launch it and drive traffic using ads or organic channels.

Optimizing landing pages for better performance

Optimization is critical to ensuring that your landing page converts effectively. Here are some methods you can apply:

  1. A/B testing: Conduct experiments with different layouts, headlines, and calls-to-action to identify which versions perform better.
  2. Heatmaps: Use heatmap features to visualize user behavior on your page and adjust designs accordingly.
  3. Analytics: Monitor engagement and conversion metrics through the Instapage dashboard to gauge effectiveness.

Incorporating these steps will ensure your landing pages are not only attractive but also effective in converting visitors.

By leveraging the comprehensive features of Instapage, enhancing your landing pages becomes simpler and more impactful.

Ready to start optimizing your digital campaigns? Sign up for Instapage today to access all the powerful features tailored for your success.

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