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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Create high-converting landing pages with Instapage

Instapage empowers marketers to accelerate their digital marketing efforts by providing the most powerful landing page and conversion rate optimization (CRO) tools. With over 100 high-converting templates readily available, marketers can launch campaigns that maximize ROI without the hassle of starting from scratch. This guide showcases the effective steps to leverage Instapage's features to boost your marketing strategies.

Step 1: Accessing templates and lead generation elements

Utilizing Instapage means you have a powerful library of templates at your fingertips. Start by selecting a template that resonates with your goals. Each template is designed for high conversion, allowing fast adaptation for various campaigns. Their built-in lead generation elements will help you create pages that engage your audience effectively.

  1. Select from a wide variety of templates tailored for different industries.
  2. Utilize built-in lead generation elements that are easy to integrate.
  3. Optimize the chosen template using the intuitive builder for quick edits.

Step 2: Building landing pages with ease

Next, take advantage of Instablocks to piece together your landing page seamlessly. This feature allows you to reuse pre-designed sections across multiple pages, saving time and ensuring brand consistency. Whether you’re in marketing and advertising or handling business services, customizable options let you tailor your landing page to your audience's needs.

  1. Drag and drop functionality makes page creation intuitive.
  2. Customize with your brand colors, fonts, and layouts for a cohesive look.
  3. Preview the design in real-time to ensure it meets your expectations.

Step 3: Optimizing for higher conversions

With your landing page built, focus on optimization. Instapage provides built-in A/B testing features, enabling you to experiment with different headlines, images, and layouts. Monitor key metrics through heatmaps and analytics to understand visitor behavior, adjusting your page according to their preferences.

  1. Conduct A/B tests to find the highest performing elements.
  2. Use heatmaps to visualize user interactions and engagement.
  3. Assess performance with your analytics dashboard to track conversions.

This structured approach in creating high-quality landing pages on Instapage will drive overall campaign success.

Ready to boost your digital marketing campaigns? Start leveraging the power of Instapage today to achieve maximum results!

For more information, explore Instapage's features and see how they can transform your marketing strategies.

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