Create awesome competition website from scratch using our lead-focused templates

Drive more leads with Instapage awesome competition website template built to maximize conversions. Easy customization - no designer or coding skills needed.

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Honey
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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build competition website template free

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build competition website template

How to design landing pages in 5 minutes

Frequently asked questions about contest website template

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
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Competition website design template: Your ultimate how-to guide

Instapage stands out as the go-to platform for marketers aiming to enhance their landing page strategies and overall conversion rate optimization (CRO). Whether you're working in business services, education, or tech, understanding how to leverage Instapage can significantly impact your ROI. This guide will walk you through the step-by-step process of utilizing Instapage to elevate your marketing campaigns.

Step 1: Choose the right landing page template

The first step in creating an effective landing page is selecting an appropriate template. Instapage offers over 100 customizable templates designed specifically for high conversion rates. This allows you to kickstart your landing page creation without needing extensive design skills.

  1. High-converting templates: Select from more than 100 options tailored to various industries, ensuring that you find a visual style that resonates with your target audience.
  2. Lead generation elements: Incorporate pre-built forms and interactive elements that can capture leads efficiently.
  3. Customization options: Personalize the look and feel of your landing pages using simple drag-and-drop features.

Step 2: Optimize your landing pages

After selecting a template, the next phase involves optimization. Focus on A/B testing and heatmaps to measure user behavior on your pages, allowing you to refine your content and layout effectively.

  1. Experimentation features: Use built-in A/B testing to evaluate different versions of your landing page and determine which performs better.
  2. Heatmaps: Gain insights into visitor interactions and identify areas that may need improvement or further testing.
  3. Analytics dashboard: Keep track of key performance indicators (KPIs) to measure the effectiveness of each landing page continuously.

Step 3: Implement personalization techniques

Personalization is a crucial aspect of conversion optimization. With Instapage, marketers can dynamically deliver content tailored to the specific audience, enhancing engagement.

  1. Dynamic text replacement: Ensure that landing page headlines resonate with specific ad campaigns, providing a seamless user journey.
  2. AdMaps: Align ad campaigns with targeted landing pages, optimizing click-through rates and conversions.
  3. Audience metrics tracking: Use advanced analytics to monitor user engagement at the audience level and tailor future campaigns.

In conclusion, utilizing Instapage not only simplifies the landing page creation process but also equips you with powerful tools to optimize and personalize user experiences.

Are you ready to transform your digital marketing strategy? Start today with Instapage and witness the potential of optimized landing pages in action.

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