Utilize Instapage's author website template optimized for Epic for maximum efficiency

Get high conversion rates with our Epic-optimized author website template. Created for marketers to build great SEO-optimized landing pages with ease!

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide to using Instapage for landing page optimization

Instapage is the leading landing page and conversion rate optimization (CRO) platform that can significantly enhance your digital marketing campaigns with ease. This guide emphasizes actionable insights tailored for marketers in various industries such as tech and education, elucidating the robust features and functionalities that make Instapage indispensable for maximizing ROI.

Step 1: Choose the right template for your campaign

Selecting the appropriate landing page template is crucial for campaign effectiveness. Instapage offers over 100 high-converting templates that are specifically designed to capture leads and drive results. Each template is customizable, enabling marketers to align their branding with minimal effort.

  1. Diverse options: Choose from templates that cater to specific industries, ensuring relevance to your target audience.
  2. High-conversion designs: All templates are optimized for performance, enhancing the likelihood of user action.
  3. Quick setup: Use pre-built lead generation elements to launch your campaign faster without sacrificing quality.

Step 2: Utilize built-in optimization features

To ensure your landing pages achieve maximum effectiveness, leverage Instapage's built-in optimization tools. These tools offer valuable insights by allowing experimentation and analysis of user behavior.

  1. A/B testing: Conduct real-time tests on different elements of your landing page to identify the most effective designs and copy.
  2. Heatmaps: Visualize user interactions and optimize content placement for improved engagement.
  3. Analytics dashboard: Track performance metrics and refine your strategies based on data-driven decisions.

Step 3: Personalize the user experience

Personalization plays a significant role in capturing leads and enhancing user experience. Instapage enables you to tailor content specifically for various audience segments.

  1. Dynamic text replacement: Modify messages based on user origins to improve relevance and increase conversion rates.
  2. AdMaps: Align specific ads with landing pages to create a seamless transition for potential customers.
  3. Audience-level tracking: Gain insights on demographics and user behavior to refine targeting strategies.

By following these steps, marketers can effectively leverage Instapage to enhance their digital marketing campaigns, ultimately leading to higher conversion rates and better ROI.

To maximize your success with Instapage, start your free trial today and unlock the full potential of your marketing efforts.

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