Build a Epic-ready author page with a customizable template

Choose the best author page template for Epic

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Creating high-converting landing pages with Instapage

Building successful marketing campaigns requires effective landing pages that resonate with your target audience. Instapage's advanced landing page and CRO platform provides everything you need to maximize ROI. This guide outlines steps to leverage Instapage's capabilities, including using high-quality templates, optimization tools, and personalization features to create landing pages that convert visitors into customers.

Accessing ready-to-use templates

With Instapage, gaining access to over 100 ready-to-use, high-converting landing page templates is seamless. These are designed to cater to various industries, including business services and financial services, allowing marketers to implement effective campaigns quickly. Each template is optimized for conversions, helping you launch pages without starting from scratch.

  1. Templates tailored for different verticals: Choose from various designs suited for any target audience.
  2. Pre-built lead generation elements: Utilize built-in forms and CTAs that enhance lead capture.
  3. Mobile-responsive designs: Ensure your landing pages look good on all devices.

Building landing pages effortlessly

Instapage empowers marketers with a flexible page creation platform that allows for quick builds using Instablocks. This feature eliminates the need for coding expertise, enabling teams of all sizes to create and customize landing pages efficiently. It's not just about ease of use; Instapage is designed to maintain high conversion rates throughout the creation process.

  1. Drag-and-drop functionality: Effortlessly move elements around the page for a perfect layout.
  2. Customization options: Modify colors, fonts, and images to align with your brand.
  3. Instant preview: View changes in real-time to ensure the page looks just as intended.

Optimizing landing page performance

Leveraging built-in experimentation features is crucial for optimizing landing pages that perform well. Instapage includes A/B testing capabilities and detailed heatmaps that reveal where users interact most on the page. This allows you to make informed decisions about design and content adjustments to maximize conversions.

  1. Conduct A/B tests: Run experiments on different versions of your landing page to discover what works best.
  2. Utilize heatmaps: Analyze user behavior to identify which areas of your landing page attract attention.
  3. Access an analytics dashboard: Gauge your landing page's performance with comprehensive metrics.

Experience the power of personalization by delivering unique experiences tailored to specific audience segments. Instapage's dynamic text replacement and AdMaps make it easier than ever to align ads with unique landing pages, ensuring that each visitor receives relevant content that resonates with their needs.

By employing these strategies using Instapage, you can significantly enhance your landing page effectiveness, leading to improved conversion rates and ROI. Don't forget to routinely analyze performance metrics to continue refining your approach.

Start optimizing your landing pages today. Join Instapage and take advantage of powerful tools that will transform your marketing campaigns.

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