Build a Brave-ready article page with a customizable template

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive guide to mastering landing page optimization on Instapage

Landing page optimization is essential for maximizing the impact of your digital marketing campaigns. With Instapage, marketers across various industries in the USA can create, optimize, and personalize landing pages to boost conversions and enhance the overall user experience.

Understanding the basics of landing page optimization

Landing page optimization involves designing and refining your landing pages to enhance their performance. This chapter covers the fundamental principles that drive successful landing pages, including A/B testing, user experience, and conversion goals.

  1. Focus on your target audience
  2. Understanding who your audience is will help you tailor your messaging and design.
  3. Create strong calls-to-action
  4. Effective CTAs guide users toward the desired action, increasing conversion rates.
  5. Utilize persuasive copywriting
  6. Engaging and benefit-focused messaging can retain user interest and drive conversions.

Step 1: Selecting the right template for your landing page

Instapage offers over 100 high-converting templates designed to cater to various business needs. Choosing the right template can significantly streamline your page creation process.

Step 2: Personalizing your landing page experience

Personalization is key in connecting with your target audience. Use Instapage's dynamic text replacement feature to adapt content based on user data effectively.

  1. Dynamic text replacement
  2. Automatically change text to match the user's search query or location.
  3. AdMaps
  4. Align ads to specific landing pages, enhancing relevance and focus.
  5. Audience-specific metrics
  6. Track how different segments of your audience interact with your content.

Step 3: Testing and optimizing for performance

With built-in experimentation features, Instapage allows you to test your pages effectively. Conduct A/B tests to assess different layouts or content strategies.

  1. Utilize detailed heatmaps
  2. Understand user behavior on your landing pages to identify improvement areas.
  3. Analytics dashboard
  4. Track various performance metrics to guide your optimization efforts.
  5. Iterative optimization
  6. Make informed adjustments based on data insights for continuous improvement.

Implementing these strategies will help you create high-performing landing pages that captivate and convert visitors into leads.

Ready to optimize your landing pages with Instapage? Sign up today for access to templates and optimization tools that can transform your digital marketing strategy.

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