Find your archive website template optimized for Smart home display and reach your audience wherever they are

Instapage archive website templates look great and convert on any device, including Smart home display. Start customizing it now!

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive guide to using Instapage for optimizing landing pages in your marketing strategy

Harnessing the full potential of Instapage as a powerful landing page and Conversion Rate Optimization (CRO) platform is critical for marketers in various sectors such as business services, tech, and education. This guide will walk you through the essential steps to effectively use Instapage to optimize your campaigns and maximize ROI.

Understanding the Importance of Landing Pages

Landing pages are designed to drive conversions, making them a vital component of your digital marketing strategy. Instapage provides unique tools to create high-converting landing pages that capture leads and engage your audience effectively. Several key factors contribute to the success of landing pages, including design, content relevance, and optimization techniques.

  1. Clarity: Your landing page should clearly communicate its value proposition to visitors.
  2. Relevance: Ensure the content aligns with your ads to maintain user interest.
  3. Call-to-Action: A strong CTA encourages visitors to take the next step, increasing conversion rates.

Step 1: Selecting the Right Template

Choosing the appropriate landing page template can significantly influence your campaign's success. Instapage offers over 100 ready-to-use, mobile-responsive templates designed for conversion. Start by evaluating the specific goals of your campaign.

Step 2: Customize Your Landing Page

After selecting a template, the next step is customization to ensure it resonates with your audience. Utilize Instapage's intuitive builders to edit elements easily.

  1. Personalize content: Adjust headlines and body text to appeal to your target audience.
  2. Incorporate visuals: Use high-quality images or videos to make your page more engaging.
  3. Optimize load speed: Ensure your page loads quickly to prevent visitors from leaving.

Step 3: Optimize for Conversions

The optimization phase includes using tools available in Instapage to boost your page's performance. Use built-in A/B testing and heatmaps to analyze user interaction and improve your landing pages further.

  1. Conduct A/B tests: Test different headlines, images, and CTAs to find what resonates best.
  2. Use heatmaps: Analyze where users interact the most to adjust the layout accordingly.
  3. Implement personalization features: Tailor content to different user segments for better engagement.

By following these steps, marketers can effectively leverage Instapage to maximize their campaign performance. Continuous testing and optimization are key to maintaining high conversion rates.

Start utilizing Instapage today and transform your landing pages to achieve the best results for your marketing campaigns. Sign up now to explore how our tools can help drive success!

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