Find your archive website template optimized for E-ink reader and reach your audience wherever they are

Instapage archive website templates look great and convert on any device, including E-ink reader. Start customizing it now!

Get pre-built
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

Card icon

Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

Card icon

Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

Card icon

AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

Card icon

500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

Card icon

Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

Card icon

Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

Card icon

AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

Card icon

Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

How to effectively use Instapage for landing page optimization

Instapage is a versatile platform that allows marketers to create optimized landing pages swiftly. With its user-friendly interface and powerful features, Instapage is designed to help you maximize the effectiveness of your digital marketing campaigns, ensuring a higher return on investment. This guide provides a step-by-step approach to not just creating landing pages, but also refining them to enhance conversion rates.

Fundamental steps for creating compelling landing pages

To start, you'll want to lay a robust foundation for your landing pages. The process begins by selecting a template that resonates with your target audience in various sectors such as education, financial services, or tech. Choosing the right layout is crucial for driving engagement.

  1. Choose from over 100 high-converting templates tailored to each vertical.
  2. Utilize lead generation elements such as forms and call-to-action buttons available in the tool.
  3. Ensure your content aligns with the user’s intent and matches your ad’s promises.

Optimize for conversion through data-driven strategies

Once your page is live, the next step involves optimization. Instapage equips you with built-in tools that allow you to conduct A/B tests efficiently. Analyze heatmaps to observe user interactions, which empowers you to refine your content further.

  1. Implement A/B testing to analyze which variations of your landing page perform best.
  2. Use detailed analytics to track where users drop off and what content holds their attention.
  3. Leverage segmentation to analyze the behavior of different audience segments.

Enhancing personalization for better engagement

Personalization is key to engaging your audiences effectively. Instapage allows you to dynamically tailor experiences based on user data. By aligning specific ads to custom landing pages, you can elevate user experience and improve conversion rates.

  1. Employ dynamic text replacement to personalize headings and messages.
  2. Adapt content to suit different audience groups using targeted metrics.
  3. Utilize AdMaps to tie specific advertisements to tailored landing pages for cohesive user journeys.

Incorporating collaboration tools can vastly improve your team's efficiency in reviewing and iterating on landing pages. With real-time feedback mechanisms, you can enhance the review process and speed up the finalization of your pages.

Establishing a consistent methodology surrounding these steps can significantly elevate campaign performance overall. By leveraging the intuitive features and capabilities of Instapage, marketers can not only create effective landing pages but continuously optimize them for even greater returns.

Start your journey with Instapage today and revolutionize your digital marketing campaigns. Don’t forget to leverage the many tools available to maximize every conversion opportunity.

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages

Get started
Build landing pages that get results Build landing pages that get results Build landing pages that get results