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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An all-in-one landing page solution with Instapage for maximizing ROI

Instapage stands out as a powerful all-in-one landing page and conversion rate optimization (CRO) platform. It offers marketers the essential tools to optimize, accelerate, and scale their digital marketing campaigns effectively. With its user-friendly interface and extensive feature set, Instapage simplifies the process of creating high-converting landing pages, making it an ideal choice for marketers across various sectors in the USA.

Getting started with Instapage landing pages

To make the most out of Instapage, follow these steps to set up landing pages that captivate your audience and drive conversions. The straightforward page creation process allows you to launch campaigns swiftly while ensuring high-quality results.

  1. Choose from over 100 conversion-focused templates that suit your campaign needs.
  2. Utilize intuitive drag-and-drop builders that require no coding skills.
  3. Incorporate lead generation elements, such as forms and buttons, seamlessly into your landing pages.

Optimizing your landing pages for higher conversions

Once your landing pages are up and running, optimizing them for performance is key to achieving higher conversion rates. Instapage provides built-in experimentation tools that allow you to tweak and improve your campaigns continuously.

  1. Leverage heatmaps to analyze user behavior on your landing pages.
  2. Conduct A/B testing to compare different versions of your landing pages and identify which elements convert best.
  3. Use the analytics dashboard to track performance metrics and gain insights into user engagement.

Personalizing user experiences

Personalization is crucial in today’s marketing landscape. Instapage makes it easy to create tailored experiences that resonate with distinct audience segments. By adapting content to your visitors, you can significantly enhance user engagement.

  1. Implement dynamic text replacement to customize messages based on user behavior.
  2. Align specific ads to unique landing pages using Instapage AdMaps functionality.
  3. Monitor audience-level metrics to track the success of personalized campaigns.

As you evolve your marketing strategies, leveraging Instapage’s powerful features will ensure your campaigns remain effective and relevant.

By following these steps, marketers can create impactful landing pages that not only attract visitors but also convert them into loyal customers.

Ready to elevate your marketing game? Start with Instapage today and transform your digital campaigns into high-performing assets that maximize ROI.

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