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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An comprehensive guide to using Instapage for landing page optimization

If you're looking to enhance your digital marketing game, Instapage offers an unparalleled landing page creation experience. With its powerful tools, marketers in business services, tech/SaaS, and education sectors can effortlessly build high-converting landing pages. Here, we present a step-by-step guide to maximize your ROI using Instapage's robust features.

Understanding Instapage's robust features

Instapage stands out as a premier CRO platform providing marketers with everything they need to foster engagement and increase conversions. Its intuitive design and user-friendly interface enable you to create stunning landing pages that cater to various audiences. With over 100 customizable templates and powerful lead generation elements, crafting a high-performing landing page becomes seamless.

  1. Access a library of over 100 conversion-optimized templates that streamline design and increase engagement.
  2. Utilize pre-built lead generation elements, making it easier to collect and manage leads effectively.
  3. Employ the intuitive page builder, which requires no coding, so even beginners can achieve professional results.

Building your first landing page with Instapage

Creating a landing page with Instapage is simple and efficient. Follow these initial steps to get started:

  1. Select a template that matches your campaign goals. Instapage provides numerous layouts tailored for different industries.
  2. Customize the template using the drag-and-drop editor — modify text, images, and other elements to align with your brand.
  3. Implement lead generation components like contact forms and CTA buttons to capture interest and drive conversions.

Optimizing for conversions

Once your page is created, optimizing it for conversions is essential. Consider these strategies:

  1. Use built-in A/B testing features to compare different page layouts, CTAs, and messaging to identify what resonates best with your audience.
  2. Analyze detailed heatmaps to understand user interaction on the page and adjust design elements to enhance engagement.
  3. Employ Instablocks for reusable sections to maintain consistency across multiple pages, ensuring your branding is uniform.

By applying these optimization tactics, you can significantly elevate your conversion rates and drive better results for your marketing efforts.

In summary, using Instapage not only simplifies the landing page creation process but also empowers marketers to achieve their campaign objectives effectively.

Ready to see the difference Instapage can make for your campaigns? Start your free trial today and unlock the full potential of high-converting landing pages.

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