Professional app page template for Territory managers in Minnesota

Traditionally, sales territory mapping is based on a single, simple factor: geography. Businesses might allocate territories based on zip codes or drive time from a repʼs home base and manually document the plan by color coding or placing pins on a map.

You should split up your customers into segments based on various characteristics such as: industry, location, purchase history and whatever else is relevant to the organization. Ask yourself, Who are the top customers, prospects and leads? Categorize your customers into three groups.

The best way to start a sales territory plan is to first look at your customers, leads and prospects. Define your market, analyze, and segment existing customers. Conduct a SWOT analysis. Set goals and create targets. Develop strategies to accomplish your goals. Review and track your results.

A sales territory map is a visual layout of your clients. It allows you to easily see where customers and prospects are located, and which reps are covering those areas. A map like this clearly outlines your sales targets and resources, helping you create a strategy to reach the right customers and meet revenue goals.

This involves taking the companyʼs total addressable market and dividing it by the territory size. If the company plans on expanding its market size with new products or services, that should be factored into the future market size and defining territories. Also, not all territories can be staffed right away.

Hereʼs How You Do It Sign up for a Maptive free trial account. Upload or input your data. Select Create Map to view your map. Select the Territory Drawing Tool from the Map Tools menu. Create a new territory group. Name your territory group. Customize Your Territory Group Popup. Add a new territory.

Letʼs go through a comprehensive, step-by-step process for designing a sales territory plan that drives growth: Step 1: Define Your Objectives. Step 2: Analyze Market Data. Step 3: Segment Your Market. Step 4: Assign Sales Teams. Step 5: Set Goals and Metrics. Step 6: Implement and Monitor.