Bring your ideas to life with Instapage's animated returns page template

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An effective guide to using Instapage for your landing page optimization

Instapage provides marketers with unparalleled tools to create highly converting landing pages. Leveraging a sophisticated yet user-friendly design interface, it empowers you to optimize your digital campaigns with ease. Whether you are managing a large team or working solo, Instapage adapts to your workflow and budget, ensuring maximum ROI for your marketing efforts.

Understanding the power of Instapage's templates

Instapage features over 100 high-converting landing page templates designed specifically for various business verticals like Education and Financial Services. These templates cater to different campaign types, allowing marketers to quickly launch optimized pages that can capture leads effectively. By utilizing pre-built lead generation elements and customizable layouts, you can have a professional-grade landing page live in minutes.

  1. High Conversion Rates: Each template is designed based on best practices that ensure higher engagement and conversion.
  2. Customizable Designs: Adjust every element of the templates to fit your branding and messaging.
  3. Mobile Responsiveness: Every template is mobile-friendly, optimizing user experience on all devices.

The first step: Creating your landing page

Harness the intuitive drag-and-drop builder provided by Instapage to create your landing page effortlessly. Start with selecting a template that best aligns with your campaign goals.

  1. Choose the right template from the library: Analyze your campaign objectives and select a template that aligns with those goals.
  2. Utilize Intuitive Builders: Use simple drag-and-drop functionality to add text, images, and videos easily.
  3. Incorporate lead generation elements: Add forms and CTA buttons to capture leads effectively.

Second step: Optimizing for conversions

Now that your landing page is created, it's time to focus on optimization. Instapage offers built-in experimentation features such as A/B testing and heatmaps.

  1. Conduct A/B Testing: Experiment with different headlines, colors, and CTAs to identify the most effective variations.
  2. Analyze Heatmaps: Understand how users interact with your page to make informed adjustments based on real user behavior.
  3. Access Analytics Dashboard: Monitor performance metrics to optimize your campaign continuously.

Third step: Personalizing your landing page

To further enhance engagement, consider personalizing your content. With Instapage's dynamic text replacement, you can tailor experiences based on user behavior and ad clicks.

  1. Dynamic Text Replacement: Personalize content on landing pages based on specific keywords in traffic sources.
  2. Alignment with AdMaps: Ensure that the content on landing pages directly reflects the messaging of associated ads.
  3. Audience-level Metrics: Track how different audience segments interact with your customized pages.

By following these steps, you can leverage Instapage's powerful tools to boost the efficiency of your landing page campaigns.

Ready to see remarkable improvements in your digital marketing campaigns? Start using Instapage today and transform your landing page strategy with ease.

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