Create animated CRM website from scratch using our lead-focused templates
Drive more leads with Instapage animated CRM website template built to maximize conversions. Easy customization - no designer or coding skills needed.

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
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Leading the way in building high-performing landing pages
A comprehensive guide to optimizing landing pages with Instapage
Creating high-converting landing pages is pivotal for marketers in today’s fast-paced digital environment. With Instapage, you can leverage its robust landing page and conversion rate optimization (CRO) tools designed to maximize your return on investment (ROI). Whether you're in business services, tech, or education, this guide walks you through the essential steps to creating and optimizing your campaigns effectively.
Choose the right templates for your campaign
Instapage offers over 100 pre-built templates tailored to various industries, ensuring you have the right design tailored to your audience. Selecting a template that aligns with your brand guidelines while being optimized for conversions can significantly impact your campaign success.
- Opt for industry-specific templates that resonate with your audience. These templates are designed to address the specific needs and expectations of your vertical.
- Utilize lead generation elements integrated within the templates to enhance your capture forms, making it easier for potential customers to engage.
- Choose responsive designs that perform well across all devices, ensuring a seamless user experience for both desktop and mobile visitors.
Craft compelling landing page content
Once your template is selected, focus on the content. Use clear, persuasive language that encourages user action. The use of dynamic text replacement in Instapage allows for personalized user experiences that speak directly to individual visitor needs.
- Communicate your value proposition succinctly within your headlines to capture attention immediately.
- Utilize customer testimonials and social proof to establish trust and credibility.
- Incorporate engaging visuals and videos that complement your messaging, making the page more appealing.
Implement optimization strategies
Utilize Instapage's built-in A/B testing and heatmaps to analyze user behavior and make informed decisions about your landing pages. Continuous experimentation is key to enhancing conversion rates.
- Conduct A/B tests with variations in headlines, images, and calls to action to pinpoint what resonates best with your audience.
- Leverage heatmaps to visualize user interactions and identify areas for improvement in layout and design.
- Analyze conversion metrics through Instapage's robust analytics dashboard to track progress and refine strategies based on data-driven insights.
By applying these steps within the Instapage platform, marketers can create more effective landing pages that not only attract visitors but also convert them into leads and customers.
Start optimizing your landing pages today with Instapage’s powerful suite of tools designed specifically for marketers across industries.
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