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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An essential guide to the Instapage landing page and CRO platform

Instapage's landing page templates are specifically designed to enhance your digital marketing efforts. With a focus on optimization and conversion rate improvement, these templates enable marketers to create powerful, high-performing campaigns that resonate with diverse audiences. Using Instapage, businesses can leverage these templates to ensure that their landing pages not only capture leads but also convert them effectively.

Understanding the power of Instapage

Instapage's platform provides an unmatched array of tools that empower marketers. From business services and educational institutions to tech companies and government agencies, every sector can find value in the comprehensive features offered. The integration of intuitive builders and a vast library of conversion-focused layouts accelerates the page creation process, allowing for rapid campaign deployments tailored to unique audience needs.

  1. 100+ ready-to-use templates: Choose from various professionally designed templates suitable for multiple industries.
  2. Lead generation elements: Incorporate pre-built forms and integrations to capture leads effortlessly.
  3. Easy-to-use builder: No coding skills are required, making it accessible for teams of all sizes.

Step 1: Build your landing page

Creating a landing page on Instapage is a straightforward process. Follow these steps to launch your first page:

  1. Select a template: Browse through the library and choose a template that fits your campaign's goals.
  2. Customize the design: Use the intuitive drag-and-drop builder to modify content, images, and layout as needed.
  3. Integrate lead capture tools: Add forms and call-to-action buttons that align with your lead generation strategy.

Step 2: Optimize for conversions

Once you've built your landing page, the next step is to refine it for maximum effectiveness. Consider the following:

  1. Implement A/B testing: Create variations of your landing page to determine which elements drive higher conversions.
  2. Use heatmaps: Analyze user engagement on your page to discover where adjustments can be made for better performance.
  3. Analyze analytics: Regularly review data on your page's performance to inform future optimizations.

Step 3: Personalization and collaboration

Enhancing user experience through personalization and collaboration can significantly impact conversion rates.

  1. Dynamic text replacement: Tailor content based on the traffic source to improve relevance and engagement.
  2. Collaborate with stakeholders: Use Instapage's collaboration features to share drafts and gather feedback in real time.
  3. Follow up on audience performance: Track metrics that provide insights into how different segments respond to your campaigns.

By implementing these strategies, marketers can maximize the impact of their landing pages using Instapage.

Get started with Instapage today to leverage industry-leading landing page design and optimization tools that can transform your marketing campaigns.

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