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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Creating high-converting landing pages with Instapage

When it comes to maximizing the ROI of your digital marketing campaigns, Instapage stands out as the premier landing page and conversion rate optimization (CRO) platform. Its extensive features empower marketers, especially in industries like business services, tech, and education, to create and optimize landing pages that significantly enhance lead generation and conversion rates.

Why choose Instapage for landing page creation?

Instapage's platform offers a robust and intuitive interface that is designed to simplify the page creation process. Marketers can leverage over 100 high-converting templates and add pre-built lead generation elements tailored to their specific needs. This flexibility allows for the rapid deployment of landing pages without coding or developer resources.

  1. 100+ ready-to-use templates: Perfect for different campaigns — choose layouts that resonate with your audience.
  2. Visual editing tools: Drag-and-drop functionality makes it easy to customize without technical skills.
  3. Pre-built lead gen elements: Quickly add forms and CTAs to capture leads effectively.

Optimizing your landing pages with Instapage

To ensure your landing pages achieve the highest conversion rates, Instapage incorporates several optimization tools.

Steps to optimize landing pages

Begin with these essential optimization tactics:

  1. Utilize A/B testing: Compare variations of your landing pages to determine which elements resonate better with your audience.
  2. Leverage heatmaps: Gain insights into user behavior to refine page components based on engagement patterns.
  3. Integrate analytics dashboards: Monitor performance metrics to inform your future strategies.

Personalizing user experiences

Crafting tailored experiences not only boosts engagement but also enhances conversion rates. Instapage allows you to personalize content dynamically.

  1. Dynamic text replacement: Adjust messaging based on user source or behavior, making your content feel more relevant.
  2. AdMaps integration: Connect specific ads to corresponding landing pages easily, ensuring a consistent experience.
  3. Audience-level tracking: Understand how different segments interact with your pages to shape future campaigns.

Using Instapage, marketers can accelerate their campaign performance through personalized and optimized landing pages, ultimately improving their ROI.

Ready to transform your landing pages? Get started with Instapage today and harness the full potential of your marketing strategies!

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