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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide to maximizing ROI with Instapage landing pages

Creating a successful digital marketing campaign hinges on an effective landing page that captures leads and drives conversions. Instapage, the leading landing page and conversion rate optimization (CRO) platform, equips marketers with the tools to build high-converting pages effortlessly. This guide will outline the steps for utilizing Instapage's powerful features and templates for optimal campaign performance.

Understanding your audience

To create landing pages that resonate with your target audience in the USA, start by understanding their needs and preferences. Tailoring your messaging and visuals according to specific verticals, such as business services and tech/SaaS, is crucial.

  1. Conduct audience research to identify pain points and motivations.
  2. Analyze existing data to understand visitor behavior on your pages.
  3. Segment your audience based on demographics and interests for personalized experiences.

Choosing the right template

Select from Instapage's library of over 100 high-converting templates designed for various industries. This saves time and ensures each landing page is visually appealing and effective.

  1. Determine the goal of your landing page to choose a suitable template.
  2. Consider incorporating lead generation elements to capture information easily.
  3. Utilize dynamic text replacement to create personalized experiences based on ad clicks.

Optimizing for conversions

Once your page is set up, focus on optimization to ensure the highest conversion rates. Instapage offers built-in A/B testing and analytic features to help you refine your approach.

  1. Use heatmaps to visualize where visitors click and adjust layouts accordingly.
  2. Conduct A/B tests to compare variations of your landing page elements.
  3. Leverage analytics to track performance metrics and make data-driven decisions.

Collaboration for refinement

Collaboration tools within Instapage enhance teamwork and feedback, ensuring your landing pages continually improve.

  1. Invite team members to review and comment on page drafts.
  2. Use real-time editing to make adjustments based on team suggestions.
  3. Share pages with stakeholders securely for approval before launch.

By following these steps, marketers can create optimized landing pages that not only capture leads but also maximize ROI on their campaigns.

Start leveraging Instapage today to transform your marketing efforts! Sign up for a free trial and experience the power of easy-to-use, professional landing pages.

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