Create analytics-ready user-generated content site from scratch using our lead-focused templates

Drive more leads with Instapage analytics-ready user-generated content site template built to maximize conversions. Easy customization - no designer or coding skills needed.

Get pre-built
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

Card icon

Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

Card icon

Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

Card icon

AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

Card icon

500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

Card icon

Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

Card icon

Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

Card icon

AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

Card icon

Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide to using Instapage for landing page creation and conversion rate optimization

In the competitive landscape of digital marketing, establishing an effective online presence is crucial. Instapage provides a flexible, high-performing landing page and CRO platform designed to help marketers from diverse sectors, whether in business services, financial services, education, or tech, create optimized landing pages that significantly bolster their campaign performances.

Understanding the fundamentals of Instapage

Instapage offers marketers over 100 high-converting templates and lead generation elements that facilitate quick page launches without needing to start from scratch. This simplicity empowers teams of all sizes and budgets to implement effective strategies tailored to engage their specific audiences. Using an intuitive drag-and-drop builder simplifies the design process, enabling you to focus on capturing leads and maximizing your ROI.

  1. Templates: Choose from a vast library of professionally designed templates that fit your target audience, ensuring they align with your campaign goals.
  2. Lead generation elements: Incorporate forms, buttons, and other essential lead capturing features directly into your pages for maximum effectiveness.
  3. User-friendly interface: The drag-and-drop functionality makes it easy for anyone on your marketing team, regardless of technical proficiency, to design and launch pages.

Step 1: Building your landing page

The first step in leveraging Instapage is to create your landing page. Begin by selecting a template that fits your campaign theme. Customization options allow you to align colors, fonts, and images with your branding.

Step 2: Optimizing for conversions

Once your page is built, focus on optimization strategies to enhance user engagement. Utilize A/B testing and heatmap analytics features to identify what elements draw attention and adjust your content accordingly.

  1. A/B testing: Experiment with different headlines, calls to action, and layouts to identify which variables yield the highest conversion rates.
  2. Heatmaps: Analyze user behavior on your pages to see where visitors click and how far they scroll, enabling targeted adjustments to improve performance.
  3. Analytics dashboard: Monitor key performance indicators in real-time for ongoing insights into campaign effectiveness.

Step 3: Personalizing user experiences

To enhance your landing page further, explore the personalization options available through Instapage. Dynamic text replacement and AdMaps allow you to tailor messages and visuals to specific audience segments, significantly increasing engagement and conversion rates.

  1. Dynamic text replacement: Automatically modify content on your landing pages to reflect the keywords and phrases users searched for, creating a personalized experience feel.
  2. AdMaps: Connect specific ads to unique landing pages that cater directly to the interests of your target audience, improving relevancy.
  3. Data tools: Use metrics tracking at the audience level to refine your campaigns continuously and enhance user targeting.

With these foundational steps, Instapage empowers marketers to accelerate their landing page creation process and optimize conversions, ultimately enhancing the effectiveness of digital marketing strategies.

Ready to transform your marketing campaigns? Start your journey with Instapage today to harness the power of high-converting landing pages and elevate your ROI.

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages

Get started
Build landing pages that get results Build landing pages that get results Build landing pages that get results