Create analytics-ready template website from scratch using our lead-focused templates

Drive more leads with Instapage analytics-ready template website template built to maximize conversions. Easy customization - no designer or coding skills needed.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An effective landing page and CRO platform for marketers

In today’s hyper-competitive market, having powerful landing pages can make all the difference for your campaigns. Instapage stands out as the all-in-one landing page and conversion rate optimization (CRO) platform that equips marketers with everything they need to capture leads and maximize ROI effectively. With features designed for ease of use and the flexibility to adapt to any budget or team size, Instapage is your go-to solution for better campaign performance.

Utilizing templates and lead generation elements

Instapage provides over 100 high-converting templates and pre-built lead generation elements to help marketers launch pages that engage users and drive results quickly. This means you don’t have to start from scratch, enabling you to focus on refining your message and strategy.

  1. Quickly launch optimized landing pages: Leverage ready-to-use templates that require no coding to activate.
  2. Increase conversion rates: Use proven layouts designed specifically for higher engagement and lead capture.
  3. Enhance user experience: Customize templates to adhere to your brand’s voice and visual elements.

Building landing pages effortlessly

Creating landing pages on Instapage is both flexible and user-friendly. With a library of conversion-focused layouts and Instablocks, marketing teams can build landing pages without any developer support, allowing for rapid deployment of marketing initiatives.

Optimizing for higher conversions

After launching your landing pages, optimizing them is essential for improving performance. Instapage includes built-in experimentation features, allowing for A/B testing and heatmap analytics to guide your improvements.

  1. Conduct detailed A/B tests: Discover which elements resonate most with your audience and capitalize on those insights.
  2. Utilize heatmaps: Understand user behavior on your pages to pinpoint areas needing focus.
  3. Performance analytics: Access a comprehensive dashboard to track metrics that matter.

Personalizing user experiences

Leveraging personalization features with Instapage can significantly enhance engagement. Marketers can utilize dynamic text replacement and AdMaps to tailor content to their audience, ensuring a unique experience for every user.

  1. Dynamic content delivery: Automatically adjust text and images based on user demographics or behavior.
  2. AdMap integration: Align ads with specific landing pages for cohesive messaging.
  3. Audience-level tracking: Gain insights into specific audience segments to fine-tune your targeting.

By utilizing these features, you can create, launch, and optimize landing pages that effectively capture leads and drive sales.

Get started with Instapage today to accelerate your marketing campaigns and experience the difference an optimized landing page can make. Transform your strategy and maximize your ROI without the stress!

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