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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide to using Instapage for effective landing pages

Creating high-converting landing pages is a pivotal aspect of any digital marketing strategy. Instapage offers a powerful platform that streamlines the process, allowing marketers to accelerate results, optimize campaigns, and maximize ROI. In this guide, we'll explore how to efficiently use Instapage's features for enhancing your landing pages.

Understanding the essentials of landing page creation

Before delving into the intricacies of page design, it's crucial to understand the foundational elements that make a landing page effective. Instapage provides over 100 customizable templates and powerful lead generation elements to help you start quickly, regardless of your team's experience level.

  1. The importance of high-converting templates: These templates are built based on best practices to ensure maximum engagement.
  2. Utilizing lead generation elements: Features like forms and calls-to-action (CTAs) are essential for capturing leads effectively.
  3. User-friendly builders: Instapage's drag-and-drop functionality speeds up the page creation process, reducing reliance on technical support.

Customizing your landing page with Instablocks and templates

Once you've selected your template, it's time to personalize it to align with your brand's identity and campaign goals. Instablocks allow you to reuse design elements, ensuring consistency across various pages.

  1. Create custom templates to reflect your branding: This includes color schemes, logos, and specific messaging that resonates with your target audience.
  2. Utilize dynamic text replacement: This feature can help personalize the user experience by updating text based on the viewer's source.
  3. Integrate multimedia elements: Images and videos can significantly enhance the landing page's appeal and engagement.

Optimizing for conversions with A/B testing

Testing variations of your landing page is essential to understand what resonates best with your audience. Instapage allows you to run A/B tests seamlessly.

  1. Determine which elements to test: This can include headlines, images, CTAs, and overall layouts.
  2. Analyze performance metrics: Use Instapage’s integrated analytics to identify which variations perform best.
  3. Iterate and refine based on data: Continuously improve your landing pages based on testing results.

Effective collaboration accelerates the production process, enabling teams to provide instant feedback and make real-time edits. Instapage’s collaboration features streamline sharing with stakeholders, ensuring everyone is aligned on the project.

In conclusion, leveraging the features offered by Instapage can significantly enhance your landing page's effectiveness. Combining design, optimization, and collaboration leads to higher conversion rates and a better ROI.

Start your journey with Instapage today and transform how you create and manage your landing pages. Sign up now to gain access to an array of powerful tools designed to help your marketing campaigns succeed.

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