Stay in line with your brand identity using amber HTML page templates

Manage and personalize amber HTML page according to your needs. Envision, design, and innovate today.

Manage and personalize amber HTML page according to your needs. Envision, design, and innovate today.

Desktop
Mobile
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An essential guide to mastering landing page optimization with Instapage

In the competitive landscape of digital marketing, a powerful landing page is key to driving conversions and maximizing ROI. Instapage stands out as the most comprehensive landing page and conversion rate optimization (CRO) platform for marketing professionals across various industries. By effectively utilizing its features, marketers can accelerate campaign performance while ensuring their landing pages resonate well with their target audience.

Understanding the fundamentals of landing pages

Landing pages are standalone web pages designed to convert visitors into leads or customers. They effectively capture attention through strategic layouts, compelling messaging, and data-driven optimization techniques. When leveraging Instapage’s tools, you can create and test multiple variations to discover what works best for your target demographics.

  1. Purpose: Define clear objectives that guide your landing page design and content, ensuring a focused user experience.
  2. Design: Utilize Instapage's library of over 100 high-converting templates that align with your brand and goals.
  3. Testing: Implement A/B testing to compare different versions of your landing page, learning from real-time user interactions.

Creating your landing page step-by-step

Embarking on your landing page creation journey with Instapage is straightforward, thanks to its intuitive interface and extensive library of resources. Follow these steps to ensure your pages are primed for success.

  1. Choose a template: Start with one of the ready-made templates to ease the design process. Each template is crafted to maximize conversions and can be customized as needed.
  2. Customize your content: Use Instapage’s dynamic text replacement to personalize your landing pages according to user sources or demographics.
  3. Integrate lead generation forms: Add lead gen elements to capture visitor information efficiently, facilitating data collection and follow-up.

Optimizing landing pages for superior performance

Optimization is vital for ensuring your landing pages achieve desired outcomes. Instapage equips users with several tools that promote continuous improvement.

  1. Heatmaps: Analyze user behavior visually to identify where visitors engage most on your page, helping refine content placement.
  2. A/B testing: Systematically test variations in headings, content, and design to determine which combinations yield the highest conversion rates.
  3. Analytics dashboard: Leverage comprehensive performance data to assess and iterate on your campaigns strategically.

By integrating these optimization strategies, your landing pages will not only garner more traffic but will also convert visitors more effectively, enhancing your overall digital marketing performance.

In conclusion, Instapage serves as a robust solution for marketers looking to enhance their landing page effectiveness. The platform simplifies the complexities of page creation, optimization, and testing, thereby fostering the growth and success of your marketing campaigns.

Ready to elevate your digital marketing strategy? Sign up for Instapage today and unlock the potential of high-converting landing pages tailored specifically for your audience.

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