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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An effective guide to utilizing Instapage for landing page optimization

Crafting a high-converting landing page is essential for maximizing your marketing ROI, and Instapage stands out as a powerful tool in this domain. By leveraging its extensive features, you can accelerate your campaigns and optimize them for success no matter your budget or team size. Follow this step-by-step guide to create an effective landing page using Instapage.

Understanding the basics of Instapage

Instapage is designed to simplify the process of building landing pages that convert. With over 100 ready-to-use templates, you can quickly start creating pages tailored to your audience's needs. This flexibility allows marketers from various sectors such as tech, education, and finance to produce high-impact campaigns efficiently.

  1. User-friendly interface: Instapage’s intuitive design tools enable users to build pages without needing coding skills.
  2. Diverse template library: With various templates designed for conversion, you have options that cater to different marketing needs.
  3. Lead generation elements: Instapage incorporates lead capture components that can be directly integrated into your pages.

Creating your landing page

Begin by selecting a suitable template from Instapage's library. After selecting, customize the layout to fit your branding and messaging. Personalization is key to appealing to your specific audience segments. Use dynamic text replacement features to ensure that your content resonates with each visitor.

Optimizing for conversions

Optimization is crucial once your landing page is live. This involves using built-in experimentation features to test different versions of your page. Begin running A/B tests to identify which page designs or calls-to-action (CTAs) perform better.

  1. A/B Testing: Test various headlines, images, or buttons to see which ones yield the highest conversion rates.
  2. Heatmaps: Utilize heatmapping tools to track visitor behavior on your page. This insight allows you to make informed adjustments.
  3. Analytics Dashboard: Use the analytics feature to gauge page performance and refine your strategies continually.

Collaborating effectively

Enhance the pace of content creation through Instapage’s collaboration tools. Share your landing pages with team members and stakeholders for instant feedback. This collaborative approach streamlines the reviewing and editing process, ensuring that your landing pages are optimized before launching.

  1. Real-time edits: Collaborate and make instant changes to landing pages to improve efficiency.
  2. Secure sharing: Share pages with stakeholders securely and easily.
  3. Instant feedback: Foster communication within your team, allowing suggestions and revisions to be implemented quickly.

By following these steps, you'll create high-powered landing pages that yield significant results. Remember to continually iterate based on analytics, ensuring your pages evolve with your audience's needs.

Ready to transform your digital marketing efforts? Sign up today with Instapage and harness the full potential of personalized, conversion-focused landing pages.

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