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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An overview of Instapage: the leading landing page and CRO platform

Instapage is the most powerful landing page and conversion rate optimization (CRO) platform, designed to help marketers enhance their digital marketing campaigns. With a robust set of tools at your disposal, you'll accelerate results and maximize ROI, making it the ideal solution regardless of your budget or team size.

What makes Instapage unique?

The platform stands out with its extensive use of templates, lead generation elements, and a user-friendly interface. By using over 100 customizable templates along with pre-built lead gen elements, you can launch beautiful landing pages swiftly and efficiently, directly impacting your conversion rates.

  1. High-converting templates: Choose from 100+ ready-to-use templates that can be tailored to meet specific campaign needs, ensuring faster launches.
  2. Intuitive builders: Utilize simple drag-and-drop builders that require no coding knowledge, allowing teams to collaborate effectively and speed up production times.
  3. Detailed analytics: Monitor performance in real-time with a comprehensive analytics dashboard that tracks optimization results and helps you make data-driven decisions.

How to optimize your landing pages?

Optimizing landing pages is crucial for boosting conversions. Instapage provides built-in experimentation features that allow you to test various elements. Here’s how you can get started:

  1. Use heatmaps: Analyze where users are clicking, scrolling, or dropping off to understand on-page behavior and refine your design accordingly.
  2. Conduct A/B testing: Run experiments on different elements, such as headlines or images, to see what resonates best with your audience.
  3. Leverage analytics insights: Monitor performance metrics to iteratively improve pages, ensuring ongoing optimization and increased conversions.

The value of personalization

Creating tailored experiences for your audience enhances engagement. Instapage's capability to dynamically deliver personalized content results in significantly higher conversion rates.

  1. Dynamic text replacement: Automatically replace text based on the user's search queries, creating a more relevant landing experience.
  2. AdMaps: Align specific ads to unique landing pages, ensuring that users receive cohesive messaging from their search to your call-to-action.
  3. Audience-level tracking: Evaluate engagement and conversion metrics based on audience segments for more refined strategy development.

With these features, Instapage not only simplifies the landing page development process but also optimizes it for success.

To sum up, leveraging Instapage allows you to generate captivating landing pages that are optimized for conversions, assist in analyzing user behavior, and facilitate personalized experiences tailored for your audience.

Ready to take your digital marketing campaigns to the next level? Sign up for Instapage today and unlock the full potential of your landing page strategy.

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