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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive guide to the landing page and CRO platform Instapage

In today’s digital marketing landscape, maximizing ROI is crucial, and Instapage empowers marketers with an all-in-one landing page and conversion rate optimization (CRO) platform that simplifies campaign execution and boosts results. This guide outlines how to effectively utilize Instapage for creating high-converting landing pages, enhancing collaboration, and actualizing personalized experiences.

Overview of Instapage's capabilities

Instapage provides an extensive library of over 100 high-converting templates and lead generation elements. These tools enable marketers of any budget or team size to create visually appealing, conversion-focused landing pages swiftly. Instead of starting from scratch, users can modify existing templates to align with their brand’s goals.

  1. 100+ ready-to-use templates: Choose from a diverse pool of templates designed to engage specific audiences.
  2. Flexibility: Instapage allows swift modifications and personalization to adhere to campaign needs.
  3. No coding required: Users can create and launch landing pages easily, regardless of their technical skill level.

Three essential steps to create a landing page with Instapage

Building a landing page on Instapage is seamless and requires some core stages. These stages will guide you through the page-building process effectively.

Step 1: Select a template

Begin by choosing a template that best matches your campaign objective. Here’s how to proceed:

  1. Explore the template library: Find layouts that resonate with your target audience.
  2. Preview templates: Click on the templates to see how they look on different devices.
  3. Select a high-converting design: Pick a template that aligns with your brand messaging and values.

Step 2: Customize your landing page

Once you’ve selected your template, customization is the next crucial step. Focus on the following:

  1. Modify text and images: Write compelling copy and incorporate visuals that tell your brand story.
  2. Add lead generation elements: Include forms, buttons, or chat features to engage visitors and capture leads.
  3. Personalize user experience: Utilize features like dynamic text replacement and AdMaps to enhance relevance.

This structured approach enables you to build effective landing pages that not only attract visitors but also convert them into leads.

Ready to transform your marketing campaigns with Instapage? Start your free trial today and discover how you can maximize your ROI.

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